Captive Spirits Distilling, Makers of Big Gin, Hires JAM Collective

For Immediate Release
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Seattle and San Francisco - November 30, 2017 

Big Gin and JAM Collective

Captive Spirits Distilling has named JAM Collective as its public relations agency of record. JAM Collective is a versatile and accomplished boutique agency specializing in public relations, social media, brand communications, and strategic partnerships.

Captive Spirits Distilling was founded in February 2011 by husband/wife team Ben Capdevielle and Holly Robinson. Based in Seattle, Captive Spirits creates a domestic line of gins that embrace the bold taste of juniper and the traditional flavors gin embodies. Ben, a third-generation distiller, learned the art of making gin from his father in his 20s, built the company in his early 30s, and is carrying on the family tradition. The name of their signature product Big Gin comes from his dad’s moniker Big Jim.

JAM Collective will work to collaboratively build and support the communications strategy for Captive Spirits Distilling and its flagship product Big Gin. The agency will employ traditional and emerging public relations outreach as well as bolstering the brand’s social media marketing and execution.

“We were insanely impressed when we met the JAM team,” said Holly Robinson, co-founder and national marketing and sales manager of Captive Spirits Distilling. “They bring creativity and connections that will complement our brand perfectly.”

Founder of JAM Collective, Julie Atherton said, “We are thrilled to collaborate with this power couple and honored to be able to tell their story and share their delicious gin offerings.”

Working alongside Atherton will be JAM’s Janete Rodas, director of lifestyle, and Deborah Pleva, director of client strategy, as well as July Zaleski and Stephanie Wright. The team brings years of experience as well as fresh ideas to the work.

Captive Spirits joins the band of JAM Collective clients representing some of the world’s best active lifestyle, outdoor, bike and fashion brands including Osprey Packs, Leatherman, Mountain Hardwear, Vasque, Vuarnet, Yakima Products, Inc. and Snow Peak.

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About Captive Spirits Distilling

Captive Spirits Distilling was founded in February 2011 by husband/wife team Ben Capdevielle and Holly Robinson. Based in Seattle, Captive Spirits creates a domestic line of gins that embrace the bold taste of juniper and the traditional flavors gin embodies. Ben, a third-generation distiller, learned the art of making gin from his father in his 20s, built the company in his early 30s, and is carrying on the family tradition. The name of their signature product Big Gin comes from his dad’s moniker Big Jim. Their three products Big Gin, Bourbon Barreled Big Gin and Peat Barreled Big Gin all offer an artisan alternative to the mass market gins that have been available for decades. For more information, visit www.captivespiritsdistilling.com

About JAM Collective

Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 15 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, Leatherman, Mountain Hardwear, Vuarnet, Yakima Products, Inc. and Snow Peak. www.jamcollective.net.



BYLINE:

Julie Atherton - JAM Collective

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