Smartwool Pairs Up with JAM Collective

Merino brand announces new PR agency of record
Author:
Publish date:

Steamboat Springs, CO and San Francisco – December 20, 2017 

Smartwool, one of the outdoor industry’s strongest brands, has named JAM Collective as its public relations agency of record. JAM Collective is a versatile and accomplished boutique agency specializing in public relations, social media, brand communications, and strategic partnerships.

Smartwool is the leading Merino apparel brand whose products are inspired by living and playing in the rugged Colorado Rocky Mountains. The company offers year-round technical clothing for an active life lived in unpredictable mountain climates. Smartwool products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort and performance through smarter, more capable products that allow mountain athletes to do more.

JAM Collective will work to collaboratively build and support the communications strategy for Smartwool to further establish it as the Merino wool market leader. The agency will employ both traditional and emerging public relations outreach as well as bolstering the brand’s social media marketing execution. Through the partnership, they will strengthen Smartwool’s relationship with its core consumers and broaden its appeal to new audiences.

“We have admired JAM’s work for years,” said Molly Cuffe, director of global communications at Smartwool. “They are known to be incredibly creative utilizing both traditional and non-traditional communication channels effectively. We have watched them help brands scale by combining a thoughtful strategy with a fresh, modern PR perspective. We think JAM is the ideal partner to help us drive our next critical phase of growth through meaningful editorial and impactful partnerships.”

“We’ve had a crush on the Smartwool brand for years,” said Julie Atherton, founder of JAM Collective. “We love the spirit, heritage and energy of the brand. When we met with the Smartwool team, it solidified our interest in a long-term relationship with the company.”

Working alongside Atherton will be JAM’s Deborah Pleva, Amy May, Sara Murphy, and July Zaleski. The team brings years of experience as well as fresh ideas to the partnership.

Smartwool joins the band of JAM Collective clients representing some of the world’s best active lifestyle, outdoor, bike and fashion brands including Osprey Packs, OtterBox, Leatherman, Vasque, Vuarnet, Yakima Products, Inc. and Snow Peak.

______________________________

About Smartwool

Based in Steamboat Springs, Colorado, Smartwool is an apparel brand whose products are inspired by living and playing in the mountains. All Smartwool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of Smartwool® products or to find a dealer near you, please log onto www.Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation. For event and company updates, visit us on Facebook www.facebook.com/smartwool and Twitter www.twitter.com/Smartwool.

About JAM Collective

Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 15 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, OtterBox, Leatherman, Vuarnet, Yakima Products, Inc. and Snow Peak. www.jamcollective.net



BYLINE:

Julie Atherton

Related

prAna Partners with JAM Collective

Carlsbad, CA and San Francisco, CA – September 6, 2018 – prAna, a leader in stylish, versatile, and sustainably-made apparel that inspires healthy, active, free-spirited living, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished ...read more

JAM Media Collective Racks Up its Newest Partnership: Yakima

Mill Valley, CA – January 9, 2012 – JAM Media Collective, a boutique public relations agency specializing in outdoor, bike, accessories and eco-friendly consumer products, announced today that it has been named the public relations agency of record for Yakima, the Beaverton, ...read more

Sharkies_logo_adult

JAM Media Collective Teams Up with Sharkies

Mill Valley, CA – May 29, 2013 – JAM Media Collective, a boutique public relations and media agency specializing in outdoor, bike, accessories and eco-friendly consumer products, announced today that it has been named the public relations agency of record for Sharkies, the New ...read more

JAM Media Collective Expands to New Office in Mill Valley, California

Mill Valley, CA – February 22, 2011 - JAM Media Collective, a boutique public relations agency specializing in outdoor, bike, accessories and eco-friendly consumer products has announced its move from San Francisco to a new, larger office in downtown Mill Valley, California, ...read more

Sustainable, Swedish, Performance Brand Houdini Names JAM Collective as Agency of Record

STOCKHOLM, SWEDEN - September 10, 2019 - Houdini, the Swedish outdoor apparel brand at the forefront of sustainable performance design, has partnered with JAM Collective as its public relations agency of record in the U.S. “Houdini believes sustainability is at the core of ...read more

Image placeholder title

JAM Media Collective Partners with Sunski

San Francisco, CA – December 16, 2014 -JAM Media Collective, a boutique agency specializing in public relations, social media and strategic partnerships, representing some of the world’s best active lifestyle, outdoor, bike and fashion brands, announced today it will be leading ...read more

JAM Media Collective Welcomes New Hire to Portland Satellite Office

Mill Valley, CA – July 18, 2012 – JAM Media Collective, a boutique public relations agency specializing in outdoor, bike, accessories and eco-friendly consumer products, announces the addition of Amy May to its team of public relations professionals. Recently relocating to ...read more

VUARNET Appoints JAM Collective as PR Agency

New York, NY – January 5, 2016 - The legendary, French, sunglass brand Vuarnet, manufacturer of timeless, sport-elegant sunglasses and the finest mineral lenses with unparalleled protection, precision and durability, announced today the appointment of JAM Collective as its PR ...read more

Kuju-Coffee-Cofounders-copy

Kuju Coffee Joins the JAM Collective Client Roster

San Francisco, CA – October 14, 2020 – Kuju Coffee, the leading single-serve, pour-over brand in the US, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, ...read more