CamelBak Better Bottle Wins Design Award

The CamelBak® Better Bottle™ joins product design heavyweights like Herman Miller, Apple, Sony and the BMW Designworks as winners in I.D magazine’s prestigious Annual Design Review.
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CAMELBAK® BETTER BOTTLE™ WINS DESIGN AWARD

The CamelBak® Better Bottle™ joins product design heavyweights like Herman Miller, Apple, Sony and the BMW Designworks as winners in I.D magazine's prestigious Annual Design Review.

The contest drew over 2,000 entries, in categories as varied as graphics, consumer products, furniture and interactive design. The CamelBak® Better Bottle™ won an Honorable Mention in the Consumer Products category, which was won by the $500 Herman Miller desktop Leaf Light.

“This is great validation for our design team,” said CamelBak CEO, Sally McCoy. “When we made the decision to enter the bottle market, we challenged them to design something that was aesthetically pleasing, as well as functional and ergonomically better than anything on the market. For our designers to be recognized by a panel of judges as tough as I.D.'s is a real accomplishment”.

Contact: Kate Shackelford
Stanwood & Partners PR
307.733.1514
katieshack@wyoming.com

About CamelBak
CamelBak Products, LLC. is the originator of the Hands-Free Hydration system. Since 1991, CamelBak's state of the art packs and hydration systems have benefited athletes, outdoor enthusiasts, and soldiers around the world. CamelBak continues to deliver innovative hydration products to the market with the belief in the performance advantage that proper hydration can deliver in any situation. The company is a privately held portfolio company of Bear Stearns Merchant Banking (BSMB) and is headquartered in Petaluma, California.

About BSMB
BSMB, the private equity affiliate of The Bear Stearns Companies Inc. (NYSE: BSC), invests private equity capital in compelling leveraged buyouts, recapitalizations and growth capital opportunities alongside superior management teams. BSMB focuses on making control or entrepreneur-driven investments, principally in middle-market retail, financial services and consumer products companies. Since its formation in 1997, BSMB has been an investor in over 50 portfolio companies. BSMB manages nearly $5 billion of private equity capital, including its new $2.7 billion institutional fund and capital dedicated to its affiliate, Bear Growth Capital Partners. Investments by BSMB include: ACA Capital Holdings (NYSE: ACA), Alter Moneta, Balducci's, CamelBak Products, Caribbean Financial Group, Cavalry Investments, Churchill Financial Holdings, Dairyland, Everything But Water, Harlem Furniture, Ironshore Inc., Multi Packaging Solutions, New York & Company (NYSE: NWY), PlayCore, Seven For All Mankind, Stuart Weitzman, Transamerican Auto Parts Company and The Vitamin Shoppe. More information about BSMB is available at www.bsmb.com.

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