BRU Broth Taps SMACK! Media to Promote the first 100% Organic Farm to Bottle Bone Broth + Juice Beverage

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BRU Broth organic farm-to-bottle cold-pressed bone broth beverage has partnered with SMACK! Media



BRU Broth (BRU), the market’s first 100% organic farm-to-bottle cold-pressed bone broth beverage has partnered with SMACK! Media to support marketing and public relations initiatives for their line of delicious flavored bone broths. While the bone broth trend has been making a comeback, endurance athletes have been drinking it for decades, as it has been a staple beverage at aid stations of marathons, triathlons, cycling events and other endurance events for years. Bone broth is loaded with muscle boosting minerals, amino acids, collagen and anti-inflammatory compounds that support muscle repair and strengthen the immune system, among other benefits. However, not all bone broths are created equal.

Founded in 2014, BRU brings a novel twist to the bone broth category through the addition of apple cider vinegar and cold-pressed vegetables and roots such as greens, ginger, turmeric, carrots and beets. BRU sources organic pastured chicken, grass-fed beef, and fresh vegetables and roots to create an array of flavors. These ingredients highlight the umami notes of long-simmered bone broth while delivering a fresh, savory way to cleanse, recover and nourish the body.

“Although there are other bone broth products out there, BRU is unique because it is the first 100% USDA organic, ready-to-heat-and-sip bone broth beverage on the market,” said Co-Founder Soo-Ah Landa. Landa grew up drinking her mother’s and grandmother’s bone broths, and developed BRU broth after realizing that nutrient rich bone broth should not only be easier to access but should be delicious enough to drink every single day. “Once you start drinking bone broth, it becomes as ritualistic as drinking coffee or tea every day. The difference is, with bone broth you are drinking an amazing powerhouse liquid of protein, collagen and essential amino acids.”

“We have shared BRU at many races and CrossFit events and have had athletes tell us how the broth promotes a faster recovery, while supporting their immunity and energy levels,” said Co-Founder, Mary Butler. “We partnered with SMACK! Media because as a team of athletes and nutritionists, they understand the correlation between nutrition and performance, and know how to communicate this to the sports, fitness and wellness audiences.”

BRU currently offers five sippably delicious flavors: Cayenne Zen, Hot Greens, Hug in Mug, Turmeric Ginger, and Beet Blush, and will be reintroducing Broffee this fall. Each serving is packed with easily digestible gelatin (a gut mending protein), collagen, and healing amino acids and minerals such as glucosamine, proline, glycine, and arginine. All flavors are non-GMO and gluten-free, come in two-serving, 16 ounce bottles, and can be sipped warm or cold.

BRU is currently sold at retailers throughout the Bay Area and Southern California including Whole Foods, Sprouts, Mollies Stone’s, United Market, Good Earth Market, Woodlands Markets, Lazy Acres, Bristol Farms, Pavilions and others. Each 16 oz. bottle of BRU retails for $6.99-8.99. BRU can also be shipped in wellness packs of six, nine or twelve bottles nationwide at For additional information or to find a retailer visit or follow BRU on Instagram and Facebook.

BRU’s mission is to introduce health and wellness consumers everywhere to authentic bone broth that is convenient, accessible and delicious. The company plans to roll out to East Coast grocery stores in 2018.


BRU Broth goes beyond “just” bone broth. It is the market’s first 100% organic farm-to-bottle, cold-pressed bone broth beverage, and has become a go-to beverage among athletes and health-conscious consumers looking for a low calorie, nutrient dense warm beverage that also tastes delicious. BRU sources only organic pastured chicken, grass-fed beef, and fresh vegetables and roots to highlight the umami notes of long-simmered bone broth while providing a fresh, savory way to cleanse, recover and nourish the body. BRU brings a novel twist to the category through the addition of cold-pressed vegetables, roots, apple cider vinegar, and other superfood ingredients.

About SMACK! Media

SMACK! Media is a boutique branding, marketing, digital and Public Relation(ship)s® firm focused on authentic brands in the health, sports, fitness, and nutrition markets. We believe in genuine relationships, sweat-working, and being creative and competitive in everything we do. We practice what we preach and we love what we do. As a result, it’s not “work” for us, rather a challenge and dedication to deliver the most successful marketing and communications campaigns to build brand awareness, secure press placements, develop customer loyalty, and drive revenue for our clients.

Media Contact:

Elisette Carlson

SMACK! Media




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