Adds Bikes to the Mix - SNEWS Adds Bikes to the Mix

Starting today, is adding a deep selection of high-end, performance bikes and bike gear to the site. The selection will include bikes, clothing, accessories, components, tools, and racks.

PARK CITY, Utah — After what can be deemed as no less than a 15-year oops, the climbers, hikers, skiers, and, yes, cyclists, at have finally acknowledged… their customers want bikes, too. Mountain, road, cyclocross, tri — without a full selection of bikes and bike gear on Backcountry, even the most truehearted Backcountry loyalists have been forced to celebrate New Bike Day at somebody else’s shop. Until now.

Starting today, is adding a deep selection of high-end, performance bikes and bike gear to the site. The selection will include bikes, clothing, accessories, components, tools, and racks. Everything a rider wants, a rider can get — for every style of riding from tarmac to trail.’s Bike General Manager, Brendan Quirk, was a long-time customer of Backcountry before joining the ranks. Cycling is his passion, and he found himself on the site buying gear for cycling trips and events, but facing rejection when he looked for anything with two wheels and a saddle, or the stuff to build it, ride it, or fix it.

“Backcountry has offered all the staples of the cycling life except for bike gear itself,” said Quirk. “No chains, no tires, no chamois cream, no brake pads. The site teased cyclists with its relevancy, but it was never more than partial. I was living proof that cyclists loved shopping at Backcountry, and that nothing would be better than if Backcountry had a comprehensive selection of bike-specific gear. I'm proud to say that the day has come.”

Premium brands are part and parcel to the specialty retail experience. Backcountry’s all-things-bike selection includes (but isn’t limited to): Pinarello, Santa Cruz, BMC, Yeti, Orbea, Salsa, Ridley, Mavic, Easton, Capo, Giordana, Giro, Gore Bike Wear, Louis Garneau, Pear Izumi, Shimano, Campagnolo, Zipp, Fox Racing Shox, Rock Shox, First Endurance, DZ Nuts, Hammer Nutrition, Skratch Labs, Catlike, Continental, Schwalbe, SRAM, Look, Michelin, Vittoria, Feedback, Reynolds, CycleOps, 3T, San Marco, Lezyne, Chamois Butter, Clean Bottle, Northwave, 2XU, Biknd, Motorex, Arundel, K-Edge, DMT, and VeloShine.

And if a customer orders a bike, that bike is built to exact spec in the store’s shop, by credentialed mechanics. Then it’s shipped off, fully built and ready to ride.

All the perks apply. When customers buy bikes and bike gear on Backcountry, they get the same bend-over-backwards service, fast delivery, and easy, no-questions-asked, unlimited return policy that the company has offered since day one.

Bikes and bike gear will augment Backcountry’s selection of premium outdoor gear for hiking, camping, climbing, paddling, kayaking, trail running, fly fishing, skiing, and snowboarding, creating even more of an authentic mix for customers who do everything outside.

Check out more at:

Related Names Brendan Quirk as Customer Experience VP

Park City, Utah — Brendan Quirk is now Executive Vice President of Customer Experience at In this new role, Quirk will champion every aspect of the customer experience across all specialty retail brands in the family. Since’s more closes. Competitive Cyclist is ready for the trail set.

PARK CITY, Utah – sold its last item at 5:59am today. The online specialty retailer of all things mountain bike is now closed for business. All is not lost for its trail-riding loyalists, though. Customers can now find mountain bikes and gear, including cross-country more to Launch Three New Bike-Specific Sites in Spring 2009

The e-commerce roughnecks at weren't sure what they would find when they started wildcatting about the hinterlands of the bike industry in early June 2007 when they tossed high-end road and mountain product into their mix and then launched more Joins the Family

PARK CITY, Utah — Effective today, is joining the family of specialty retail stores. With this acquisition, solidifies its commitment to the bike industry and to creating an unparalleled customer experience for cyclists. more

450 Unveils Pro Mountain Bike Team Pro Mountain Bike Team kit. Premier online retailer launches elite Mountain Bike Team that will compete in major cross-country and stage races throughout 2014. PARK CITY, Utah (March 18, 2014) – Expect to see more of The Goat ripping up singletrack around the more One-Deal-at-a-Time stores now offer combined shipping,,, and fanatics can now snap up gear from any or all of the sites, hold them together for up to a week, and get them delivered in one shipment. This new option saves customers boatloads on shipping costs and makes more Signs Freeskier Ian McIntosh to Pro Team

PARK CITY, Utah — Canadian pro freeskier Ian McIntosh is a hard-charging specimen of brute strength, raw talent, and pure style. Today,, online specialty retailer of premium outdoor gear, welcomes McIntosh to their 34-member Pro Team. no slouch to slashing turns more to Host First Women's Hackathon

Park City, UT - The Women’s Leadership Coalition will host the first-ever Women’s Hackathon in Park City, in an effort expand the presence and influence of women in their software engineering department. A hackathon is an event that gathers people within the more

Backcountry Logo Partners with Giro to Launch Exclusive Mountain Bike Shoe

Sneak a peek of the high-end, limited-run Empire MTB race shoe at the Whiskey Off-Road bike event April 25-27. PARK CITY, Utah (April 24, 2014) – When slicing singletrack, your mountain bike is likely your top prize possession. But, don’t neglect your more