Park City, Utah — Brendan Quirk is now Executive Vice President of Customer Experience at Backcountry.com. In this new role, Quirk will champion every aspect of the customer experience across all specialty retail brands in the Backcountry.com family. Since Backcountry.com’s ...read more
PARK CITY, Utah –Backcountry.com started in a garage when two ski bums had a hunch that selling avalanche beacons online might just work. That was 15 years ago. Passion and an entrepreneurial spirit still motivate the outdoor retailer, and both are the inspiration for ...read more
KENT, Wash. – As a pillar in the bicycle industry for 125 years, Raleigh Bicycles continues to be an influential leader in cycling innovation across numerous categories. Recently, the iconic brand tapped Verde PR & Consulting as its agency of record for North American brand ...read more
PARK CITY, Utah –HuckNroll.com sold its last item at 5:59am today. The online specialty retailer of all things mountain bike is now closed for business. All is not lost for its trail-riding loyalists, though. Customers can now find mountain bikes and gear, including cross-country ...read more
BORDENTOWN, N.J. – For Princeton Tec, a New Jersey-based manufacturer of headlamps and handheld lights for the outdoor, bike, tactical, industrial, and SCUBA markets, producing innovative, high-quality products on U.S. soil is a vital aspect of business. Recently, the company’s ...read more
BORDENTOWN, N.J. – Today, Princeton Tec, an American manufacturer of innovative outdoor lighting, launches two newest additions to their quiver of dive illumination tools with the League 100 ($49.99) and Amp 1LC ($17.99) handheld lights. “The League 100 changes the way we look ...read more
PARK CITY, Utah – After six stages of fighting through energy- sucking heat while covering 545 miles and 38,500 feet of near relentless climbing at the Tour of Utah (Aug. 7-12), the Competitive Cyclist Racing Team capped their 2012 season in style on their home turf in Park City, ...read more
PARK CITY, Utah — After what can be deemed as no less than a 15-year oops, the climbers, hikers, skiers, and, yes, cyclists, at Backcountry.com have finally acknowledged… their customers want bikes, too. Mountain, road, cyclocross, tri — without a full selection of bikes and bike ...read more
PARK CITY, Utah – When’s the last time you really did something cool for your best friend? Yeah sure, you’ll pick up his $2 slice of pizza, compliment her on their flashy new kicks, or go halvsies on the last moon pie, but we’re talking REALLY cool here. Come to think of it, ...read more
Park City, Utah (May 7, 2012) – The Competitive Cyclist Racing Team took its skills to “one of the hardest and hilliest races in the US,†the 26th SRAM Tour of the Gila in Silver City, N.M. – solid performances landed Chad Beyer (USA) and Francisco Mancebo (SPN) in second ...read more
PARK CITY, Utah (April 30, 2012) – Competitive Cyclist Racing Team earns the top spot in the National Race Calendar (NRC) standings after an exciting and competitive four days at the 35th annual Joe Martin Stage Race (April 26-29) in Fayetteville, Ark. Team captain Francisco ...read more
PARK CITY, Utah (April 18, 2012) – Battling through cramps and exhaustion during the final miles of your ultra-marathon; holding the King Pigeon Pose like it's downward dog; nailing the crux on the climbing route you've been working for weeks — these are the triumphs that make ...read more
BORDENTOWN, N.J. (April 10, 2012) – The outdoor lighting wizards at Princeton Tec have been busier than usual lately. Besides the requisite testing and lighting innovations, they've been kicking tires, looking at maps, and delicately packing up headlamp parts and expensive ...read more
