Avalanche Launches Pinnacle: Technical, Performance Collection for Fall '18

New Premium Line for Men and Women Features Urban Styling, PrimaLoft and Polartec Protection
Publish date:

SALEM, MASS., November 16, 2017 

Avalanche Logo


Avalanche (www.avalanchewear.com), the outdoor inspired apparel company family owned and operated since 1987, will unveil its new, high-performance Pinnacle collection at the 2018 Outdoor Retailer + Snow Show. The line offers consumers more technical options with the Avalanche style and quality they know and love.

The Pinnacle collection includes base layers, mid layers and outerwear with 15 style offerings for men and nine for women, incorporating sleek styling and subtle technical details for today’s consumer. PrimaLoft and Polartec technologies combine lighter weight, breathable and quick drying solutions for ultimate comfort outdoors and on the go.

Avalanche Clothes

“As today’s consumer becomes more and more mindful of their options to look stylish while also staying comfortable in all situations, we felt it was the perfect timing to introduce a more technical line that speaks to that desire for higher performance,” said Ronny Petrucci, Avalanche COO. “We have always prided ourselves with offering great-looking outdoor apparel at approachable price points, and we will continue to do that. Pinnacle is a closely curated collection for customers willing to invest more for that caliber of performance and style.”

PrimaLoft Eco insulation, providing warmth, softness and lightweight comfort from post-consumer recycled material, runs throughout Pinnacle insulated jackets including the Tech Blazer, Tech Shirt Jacket and the Loft Insulator Jacket. Other men’s and women’s styles that span from base layers, mid-layers and outerwear feature Polaretec Power Stretch™ performance-fit base fabric, Polartec Thermal Pro® fleece insulation, and Polartec Power Grid’s patented grid design that reduces fabric weight while increasing warmth and compressibility.

Avalanche Pinnacle Line

In addition to the new Pinnacle collection, the Avalanche product line spans its Active, Outdoor Traditional, Outdoor Urban and Mountain Heritage collections, featuring styles from performance base layers to insulated jackets for men and women. For more information on Avalanche, please visit www.avalanchewear.com.

About Avalanche

Founded in 1987 on the North Shore of Boston and headquartered in historic Salem, Massachusetts, Avalanche is an authentic, family owned and operated outdoor apparel company built on tradition. Avalanche continues to stay true to its New England heritage and passion for the outdoor lifestyle, creating and manufacturing high-quality, affordable products that combine style with technical excellence and inspire customers to be outdoors. The Avalanche Company Store, which opened in 2012, is located at 24 Front Street, Salem, Mass. For more information, visit www.avalanchewear.com. 


Avalanche Logo

Avalanche Introduces Polygiene Baselayers for Fall 2018

SALEM, Mass.- January 16, 2018  Avalanche (www.avalanchewear.com), the outdoor inspired apparel company family owned and operated since 1987, continues its tradition of offering luxurious fleeces, performance shells and baselayer designs for 2018, while incorporating Polygiene ...read more

Avalanche logo_new-01

Avalanche Names New Design Director

Avalanche, the family owned and operated active outdoor apparel company founded in 1987, announces the addition of Christine Procopio to its design team. Procopio, previously a senior designer at Reebok in Canton, Mass., joins the brand as design director, effective immediately. ...read more

Avalanche Announces Expanded Design Team

Avalanche, the family owned and operated active outdoor apparel company founded in 1987, continues to focus on artistic creativity and technological innovation for its product lines with the expansion of its design team to include Daniela Maury and Rachel Brown. As director of ...read more



WESTWOOD, MA. (JANUARY 2020) – Dedicated to building footwear that is 100 percent MUCKPROOF™ (remarkably protective, exceptionally comfortable and totally waterproof), The Original Muck Boot Company will introduce new collections for Fall 2020 at Outdoor Retailer + Snow Show ...read more

Ridge Convict Hoodie W_s_full

Ridge Merino Launches Fall/winter 2019 Collection

Mammoth Lakes, Calif. (October 3, 2019) ​– ​Ridge Merino​® announces the launch of its Fall/Winter 2019 Merino wool clothing collection. Some highlights of the collection include new hoodies, compression tights, accessories as well as updated design features and colors in the ...read more

AV logo

MC Sports Names Avalanche 2015 Soft Goods Vendor of the Year

Midwest retailer MC Sports recently named Avalanche outdoor inspired apparel its 2015 Vendor of the Year. MC Sports, which operates more than 70 stores in seven Midwest states, honors one soft goods and one hard goods vendor each year based on criteria that includes sales, ...read more

Avalanche Logo

Avalanche to Showcase New Footwear, Travel Bags, Backpacks and Ski Jacket Lines at OR+SS

SALEM, MASS.-January 22, 2018   Avalanche (www.avalanchewear.com) will be showing more than the active outdoor apparel the family owned and operated brand has been designing and producing for more than 30 year at Outdoor Retailer + Snow Show, as it expands its product categories ...read more

AV logo

Avalanche Expands Sales Team, Opens Manhattan Showroom

Avalanche (www.avalanchewear.com), the outdoor inspired apparel company family owned and operated since 1987, announces the expansion of its national sales team and presence in New York City with Jim Norris joining as director of sales and Ana Cabreja as national accounts ...read more

Screen Shot 2019-11-05 at 12.22.04 PM

Elevenate Launches Fall/Winter 2019 Collection

(Åre, Sweden) November 5, 2019 – Elevenate, makers of modern mountain life performance apparel, has announced the launch of its Fall/Winter 2019 Nordic Dreams collection. Inspired by the northern lights in a sharp contrast to the monochrome landscape, the Elevenate Fall/Winter ...read more