Portland, Maine -- Atayne, a Maine-based manufacturer of high-performance athletic gear made from trash, recently launched a new Website replete with the increasingly mandatory links to leading social-media sites Facebook and Twitter. Atayne also bridges online and offline worlds by using Meetup.com to facilitate the Atayne’s “Trash Runners” groups.
Atayne customers and anyone interested in learning more about sustainable athletic apparel and lessening their impact on the environment can now follow and communicate with the company on Facebook by clicking www.facebook.com/atayne. Atayne’s Twitter address is www.twitter.com/atayne.
Runners interested in getting a good workout--and often a free Atayne shirt--while they pick up trash at local running events in Chicago and Washington, DC can connect with Atayne on Meetup.com by visiting www.meetup.com/dctrashrunners and www.meetup.com/chicagotrashrunners. Based on its initial success rallying Trash Runners in Chicago and Washington, DC, Atayne plans to add Meetup.com groups in other cities throughout the country.
“Atayne’s products are for sale online so it makes sense that we focus our marketing department’s attention on connecting with people using the entire quiver of Internet arrows, including our blog, e-newsletters, and social media.” said Jeremy Litchfield, Atayne’s founder and chief pacesetter. “It’s a fantastic way for us to show our personality, announce new products, company news and events, and get to know our customers. Atayne’s Trash Runner groups on Meetup.com are a great way for us to energize people to get out there and clean up the streets,” said Litchfield. “Besides, social media is fun!” he added.
Atayne already sees its participation in social media as a success.
“In a very short period of time, we have hundreds of followers or fans on both Facebook and Twitter, and an active following of Trash Runners on our Meetup.com sites, said Litchfield. Obviously, we’re thrilled people are excited about our young company. We’re equally energized by everyone’s enthusiasm for their sport and interest in helping reduce their impact on the planet,” said Litchfield.
About Atayne, LLC
Portland, Maine-based Atayne inspires positive environmental and social change through the power of active lifestyles. Atayne uses innovative technologies and materials made from plastic bottles, coconut and crab shells, and fabric scraps--in other words trash!--to create high-performing athletic and outdoor gear that is safe for people and the planet. www.atayne.com