Atayne sponsors Pineland Farms Trail Running Festival

Atayne eco-active apparel announces the company is an official aid-station sponsor at the Pineland Farms Trail Running Festival.
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Brunswick, Maine, April 16, 2010 --  Atayne today announced an agreement with Tri-Maine Productions, a Portland, Maine-based race management company, to become an official aid-station sponsor at the Pineland Farms Trail Running Festival scheduled for May 29-30, 2010 in New Gloucester, Maine.

This year's Pineland Farms Trail Running Festival (formerly Pineland Farms Trail Challenge) is an expanded two-day event chock-full of races and festivities including family events, seminars, pasta dinner, and BBQ lunches. The weekend festival's races include distances from five kilometers to 50 miles at a venue renowned for its challenging terrain and beautiful pastoral New England scenery. Runners unable to leave their dogs at home, will once again be able to enter a five-kilometer canicross. And the Pineland Farms Trail Running Festival will debut the "Barefoot 5 Km," one of the only races of its kind in the nation.

Atayne is sponsoring the Valley Farm Road aid station, one of four major aid stations on the multi-loop race course. All proceeds from Atayne's sponsorship will benefit the Mollyockett Pony Club, whose volunteers will be staffing the aid station.

To mark the sponsorship, and in recognition of Earth Day on April 22, Atayne also announced the Virtual Earth Day Resolution Rally event on Atayne's Facebook fan page. Atayne's Facebook fans can now visit the Virtual Earth Day Resolution Rally event page and post their Earth Day resolutions to be entered to win a free entry into any race at the 2010 Pineland Farms Trail Running Festival. To be entered into the drawing, Atayne Facebook fans must post their resolutions by April 30, 2010.

"The Pineland Farms Trail Running Festival is the premiere trail running event in Maine and a top destination for trail runners from all over the Northeast and beyond," said Jeremy Litchfield, Atayne's founder and pacesetter. "Tri-Maine has done a great job to expand the event to meet the growing popularity in trail running and even barefoot, minimalist running," said Litchfield. "Atayne is proud to be a sponsor. We look forward to helping provide food and water and cheering on the runners," said Litchfield.

"We're excited to have Atayne as an aid-station sponsor, " said Erik Boucher, co-founder and race director of the Pineland Farms Trail Running Festival. "Atayne's sponsorship will enable our volunteers to create a high-energy themed aid-station that our runners love. The best aid-station as decided upon by our runners will receive an additional prize. We also enjoy helping to promote a fellow Maine-based company, especially one that is so committed to sustainability and making superb apparel for trail runners," said Boucher.

About Atayne, LLC

Brunswick, Maine-based Atayne inspires positive environmental and social change through the power of active lifestyles. Atayne uses innovative technologies and materials made from plastic bottles, coconut and crab shells, and fabric scraps--in other words, trash!--to create high-performing athletic and outdoor gear that is safe for people and the planet. www.atayne.com

About Tri-Maine

Tri-Maine Productions is an experientially-based, entreprenuerial company based out of Portland, ME. It was formed in response to the growing demand for high-quality multisport events in Maine. Tri-Maine Productions owns and/or manages a number of race properties, ranging in scope from local road races to highly complex triathlons with hundreds of competitors. Annually, Tri-Maine events attract over 3,000 athletes, 500 volunteers, and 5,000 spectators. Additionally, the company designs and maintains www.tri-maine.com, which features information about all the Tri-Maine races. Tri-Maine Productions maintains a strong commitment to three core principles: Community, Sustainability, and Quality. These principles are reflected in every Tri-Maine event, as well as in the caliber of the staff. Visit www.tri-maine.com and www.pinelandfarms.com

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Media Contact for Atayne

Brock Foreman

Two Lights Consulting

brock.foreman@gmail.com

207-233-7968

Media Contact for Tri-Maine Productions

Will Thomas

will@tri-maine.com

207-523-0519

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