Vasque Selects Joel Lee to Lead its Revamped Sales Team

As new Global Sale Director Lee will oversee US and global sales for the 55-year-old brand
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Red Wing, MN – June 27, 2018 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce a restructuring of its sales team, with new Global Sale Director Joel Lee at the helm. Moving forward, Lee will oversee the US Sales Manager position, which Vasque is looking to fill. This position will serve as the day to day support for US sales reps.

“Vasque’s sale structure changes were made to improve service to our retailers, help streamline our go to market process and support our international distributors,” said George Curleigh, vice president at Vasque. “As Global Sales Director, Joel will continue to be responsible for supporting and expanding our international markets, he will be hiring a US Sales Manager to support him and our retailers in our largest market. I would like to thank Chris Miller for all the great work he has done to help grow and support the Vasque brand over the last 8 years as former Vasque US Sales Manager, he will remain a friend of the Vasque family.”

An avid runner, climber and skier, with over 14 years of experience at Black Diamond Equipment, Lee began his career in outdoor specialty retail in Montana as a buyer and store manager. He came to the Vasque team in December of 2016 as International Sales Manager.

“It is truly an honor to take on this new role with Vasque team and we are excited for the future,” said Lee. “As a 55-year-old brand we can take what we have learned over the years and go forward with a modern vision. In many ways we are just getting started!”


ABOUT Vasque

Vasque Footwear has delivered trust on the trail since 1964. With over 50 years of trail footwear innovation, our dedication to on-the-trail performance excellence has never been stronger. Our men's, women's and kids’ hiking boots, backpacking boots and trail running shoes deliver trusted miles on any trail, in any condition, around the world.

We design and produce trail footwear with a single-minded purpose. Every technical innovation and breakthrough starts with elevating your experience on the trail. The foundation, of being honest, original and true to who you are and your customers is what keeps millions of people coming back to Vasque.

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