Red Wing, MN – Sept 27, 2018 -Vasque Footwear, a trusted brand within Red Wing Shoe Company, is pleased to announce Allison Gettings has been named vice president and general manager of Red Wing Vasque. Vasque has been a leader in the outdoor footwear sector since the brand was founded by Red Wing Shoe Company in 1964. In this role, Allison will lead Vasque’s operations including marketing, sales and product development.
George Curleigh, who has served as vice president and general manager for Vasque and Red Wing Heritage for two years, will pivot to focus exclusively on the global growth of Red Wing Heritage.
“George’s leadership and countless contributions have further solidified Vasque’s role as a top choice for high-quality performance and I am thrilled to continue delivering on our ‘trust on the trail’ commitment,” said Allison. “Vasque is an iconic brand in the outdoor industry and I am excited to work with the team as we build on our history of providing premium footwear to outdoor enthusiasts while catering to our customer’s evolving needs and expectations.”
Allison is a results-driven leader with a broad background in retail and footwear. She started her career at Red Wing Shoe Company in product development, where she gained invaluable experience working in the factories and sourcing materials. Most recently, she served as the director of product creation for Red Wing Heritage, where she has developed brand positioning, product, marketing and distribution strategies for men’s and women’s Heritage products.
“As Vasque prepares to embark on its 55th year in 2019, Allison will bring her strong track record of successes and dedication to the brands’ ongoing evolution,” said Mark Urdahl, president and CEO of Red Wing Shoe Company. “We’re so pleased that this change will allow George the opportunity to continue Heritage’s global expansion and accelerate the successful path that the brand is already on.”
Vasque Footwear has delivered trust on the trail since 1964. With nearly 55 years of trail footwear innovation, our dedication to on-the-trail performance excellence has never been stronger. Our men's, women's and kids’ hiking boots, backpacking boots and trail running shoes deliver trusted miles on any trail, in any condition, around the world.
We design and produce trail footwear with a single-minded purpose: every technical innovation and breakthrough starts with elevating your experience on the trail. The foundation of being honest, original and true to who we are, and listening to our customers is what keeps millions of people coming back to Vasque.
Vasque Footwear - Trust on the Trail Since 1964. Visit us as Vasque.com.