Vasque Names New Vice President to Lead the Brand

The Red Wing Shoe Company announced today the appointment of George Curleigh as Vice President of their Vasque business unit.

Red Wing, MN – The Red Wing Shoe Company announced today the appointment of George Curleigh as Vice President of their Vasque business unit. Vasque is a leading manufacturer of outdoor footwear. The brand was created almost 50 years ago by the Red Wing Shoe Company.

Mr. Curleigh’s career in the outdoor business is extensive, with over twenty years in the industry. He joins Red Wing from his most recent position as Vice President, Sales at Arc’teryx. Prior to his tenure at Arc’teryx, George was Managing Director, Salomon UK.

“I have been a Vasque fan for many years,” added Mr. Curleigh. “It’s a brand one can’t help but be aware of in the outdoor industry. During my investigation of this opportunity, I developed an even deeper respect for the history, passion and integrity of the Vasque brand. I look forward to working with the Vasque team members to build on the brand’s reputation and lead it to even greater success.”

“Red Wing Shoe Company and the members of our Vasque team are excited to have George join our family,” says Dave Murphy, President. “I am personally looking forward to George being part of our executive management team and contributing to our entire company. Of course, most importantly will be George's leadership of Vasque, our iconic outdoor footwear brand. George's deep outdoor industry experience and proven leadership skills will be a wonderful complement to the brand and our Vasque team."

About Vasque

Vasque is a performance based outdoor footwear brand rich in heritage and deeply rooted in the outdoors. Owned and operated by the Red Wing Shoe Company, Red Wing, MN, the brand was created in 1966 by the company’s chairman; William D Sweasy. Today, just as Mr. Sweasy did some 45 plus years ago, Vasque understands the outdoors is a state of mind. It is this understanding that motivates Vasque to focus on fit and world-class performance in every purpose-built backpacking, hiking and multisport boot they create. Vasque’s authentic footwear is designed and built to withstand harsh conditions, rugged wear and the tests of time while delivering the best fit and all-day comfort on the trail.


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