Aquapac CEO gives new meaning to “dot com boom”

Tim Turnbull’s head bursts in bloody mess just as redesigned is launched

LONDON – Andy MacAuley, Creative Director at Aquapac International, spent much of yesterday cleaning up in the mess left in Aquapac offices after company CEO Tim Turnbull’s head exploded.

Officials say Turnbull’s head apparently burst after the 153,000th incorrect media reference to Aquapac’s website. For the record, the website is, not .com, which seems to escape a number of fact-checkers in today’s fast-paced media world. is, of course, owned and operated by Western Marine Insurance Services.

“I’m sort of surprised at how much was in Tim’s head,” said MacAuley, between dry heaves during the clean-up process.“I always figured there was little more than Styrofoam packing peanuts and off-color jokes rattling around in there.”

MacAuley spent several minutes seconds lamenting Turnbull’s demise.

“It’s a tad ironic his noggin exploded now because of another incorrect URL reference,” said MacAuley. “We’ve spent a considerable amount of time and effort redesigning the brand new and just launched it earlier this month. The new website is easier to use and much more customer friendly. For all that we did right on the new site, we couldn’t change the domain name, however.”

Aquapac’s new website ( features easy ways to search for Aquapac’s 100 percent waterproof cases either by activity or product range. It also has easy links to Aquapac’s social media pages, where customers can interact directly with Aquapac’s managers.

“With Tim gone, people might now assume we have the necessary funds to purchase the ‘other’ URL,” said MacAuley. “Rather, we have decided to use the insurance windfall for a huge party. I’m sure Tim would have wanted us to spend the money on Cristal and caviar, so I expect we’ll be using for the foreseeable future.”

ABOUT AQUAPAC:Aquapac is a London-based company, with U.S. headquarters in East Norwich, N.Y.It produces 100% waterproof, 100% use-through cases that create a virtual second skin for personal electronics, photography equipment, maps, documents and other essential items. Follow Aquapac on Facebook and on Twitter (@Aquapac).

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