All-Natural PowerICE™ Frozen Hydration Bars Debut Two New Flavors at Sea Otter Classic

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All-Natural PowerICE™ Frozen Hydration Bars Debut Two New Flavors at Sea Otter Classic

STEAMBOAT SPRINGS, Colo. (March 11, 2014) – PowerICE, the leader in frozen hydration for athletes, will debut two new all-natural flavors at this weekend’s Sea Otter Classic, one of the nation’s largest professional and amateur cycling events.

The Sea Otter Classic’s 10,000 athletes and 65,000 fans will be able to taste the new Pomegranate Raspberry Rip and Grape Score flavors at the PowerICE booth (#371). Designed to enhance performance in athletes by cooling the core body temperature while replenishing lost electrolytes, PowerICE is effective before, during and after a workout or race.

“PowerICE has always been a fast and healthy way to rehydrate with only 30 calories per frozen bar and just 8 grams of sugar,” said Blair McNamara, Vice President of Sales & Marketing for PowerICE. “Now with only all-natural ingredients, PowerICE is even more attractive to cyclists and athletes — folks who truly care about what they are consuming.”

Although its roots are firmly planted in the performance sport and outdoor industries, PowerICE is quickly expanding into grocery and health care, where it is used to help surgery patients recover more quickly.

“We are on the road at a lot of shows and events these days,” said Chad Harkins, Western Territory sales, from the PowerICE booth at the Sea Otter Classic. “This is one of my favorites. I love the energy that comes from the racing. It’s great to hand a racer just off their bike a PowerICE bar and see the relief on their face.”

About PowerICE

PowerICE embodies the “Frozen Electrolyte Theory” — the concept that recovery and hydration happen faster and in a frozen state. Commit to the effort and PowerICE will keep you going — longer, harder, naturally. For more information, please call 888.456.7373, visit www.PowerICE.com, or stop by the SeaOtter Classic booth #371.

Contact:

Paige Boucher

Inside Out PR

970.291.4155

Paige@InsideOut-PR.com

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