Alite Designs Launches the Fresh Air Club to Inspire City-Dwellers to Get Outside

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San Francisco, CA – March 25, 2015 --Alite Designs, an outdoor gear company based in San Francisco, is proud to announce the launch of the Fresh Air Club, created to motivate and inspire urbaneers to take part in accessible outdoor adventures. With an abundance of unique spaces and places in the Bay Area, Alite has compiled a list of local outdoor activities as well as group events this spring and summer for club members, as well as numerous campsite giveaways, product discounts and Alite schwag as encouragement for participation.

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A Fresh Air Club newsletter will keep club members in the loop on upcoming events and promotions at The Alite Outpost. Rewards for this year are based around Bay Area members, but membership in other states is encouraged, as the program is expected to expand nationwide next year.

“The focus of FAC is based on three main concepts: design, inform and inspire, “ said Alite Designs Cofounder and Creative Director Tae Kim. “It’s been my ultimate goal to create a company that not only designs useful products, but also provides education on how to use them and spend more time outside while doing so. We design outdoor gear and opened The Alite Outpost for education, and now FAC which will bring it all together by inspiring folks to get outdoors and explore.”

The Fresh Air Club will kick off with a party on April 2, 2015 at The Alite Outpost. For more information and to sign-up to be a club member visit: http://www.alitedesigns.com/outside-101/fresh-air-club

2015 Fresh Air Club Rewards

- 5% - 35% discounts at The Alite Outpost (increases by 5% with each of the seven activity categories completed)

- Exclusive Ranger Station Lending Library Kits reserved for FAC members

- FAC membership pins and hats

2015 Fresh Air Club Events:

Launch Party:

When: April 2from 6-9 PM

Where: The Alite Outpost, 3376 18th Street, San Francisco

What: FAC membership information, starter kits, brews, high-fives, good tunes, and the Ranger Station Lending Library reservations open up for the season

Monthly meet-ups and workshops:

In April and May there will be workshops on knot tying, gardening, and gear knowledge 101. Stop by The Alite Outpost for more information on future events - think Camp Coffee workshops, night-hike meet-ups, and more.

Grand Finale Barn Dance

A grand finale barn dance will take place in October 2015 for FAC members who have completed all of the activities and program guidelines. There will be refreshments, barn dancing, and an awards ceremony

Alite Designs

Alite Designs is a small, independent, outdoor gear company located in the heart of San Francisco. Since 2009, Alite has produced innovative outdoor products designed to make it easy for customers to enjoy going outdoors. Alite products include ultra-lightweight, compact furniture, backpacks, sleeping bags, tents, eating utensils, and more! For more information, contact Alite at info@alitedesigns.com or visit the website at http://www.alitedesigns.com.

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