After Bite: The Number One Selling Insect Bite Treatment Now Features Soothing Baking Soda


After Bite Introduces New Improved Formula

Littleton, N.H. (January 14, 2013) –After Bite®, theoriginal Itch Eraser®, introduces a new and improved formula using baking soda for maximum comfort and soothing of insect bites and stings. After Bite is pharmacist-preferred and provides instant relief for bitesfrom mosquitoes, fleas, ticks, bees, and other common insects. The new formula will be available at retail stores in February 2014.


“After Bite is a trusted family favorite,” said Frank Meyer, Chief Marketing Officer at Tender Corporation. “Our new and improved formula adds baking soda, Grandma’s home remedy, to the formula for amplified comfort and relief of common insect bites and stings. Generations of families have come to trust in After Bite and the new formula will continue this legacy.”

After Bite products include: New & improved After Bite, After Bite Kids with a gentle no sting formula featuring Aloe Vera and tea tree oil, After Bite Plus with antihistamine, After Bite Outdoor with tea tree oil, After Bite Xtra and After Bite Chigger and Ant.

After Bite is easy to use with an applicator tip for quick, no-mess application. The tube is portable and fits easily in packs, pockets or purses. The new After Bite formula with baking soda will have a full range of point of sale, in-store marketing support as well as national advertising and social media outreach.

About Tender Corporation: Tender Corporation is a family owned and operated business located in the heart of the White Mountains in Littleton, New Hampshire. Founded in 1975, the firm manufactures the world-famous insect bite treatment, AfterBite®, and a full line of well-known insect repellents, first-aid and burn remedy products. Many Tender products are packaged in innovative ways that make them convenient to use as well as environmentally friendly. Additional information is available at

CONTACT: HFS Communications: Kristin Hathaway,



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