Kitsbow Announces Polartec Collaboration

A New Line of Merino Wool Apparel Designed in Partnership with Polartec
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PETALUMA, Calif. (May 2, 2018) Kitsbow, maker of premium cycling clothing and accessories, announces a new collaboration with Polartec, a long-term partner creating a range of innovative fabric solutions.

“After a number of distinctive garments designed with Polartec technologies over the years, I’m excited to formally recognize the partnership between our companies with our most recent Polartec innovation: Power Wool™,” said Zander Nosler, Founder and CEO of Kitsbow.

Polartec Power Wool is a two-component fabric offering a Merino wool interior, which retains insulation and breathability even when wet. With a synthetic outer layer where moisture can expand and evaporate quickly while retaining shape and compression, this technology dramatically improves durability and maintains natural antimicrobial properties. Additionally, Power Wool™ works to control microclimate, better regulating body heat and adjusting to suit different temperatures.

“We love the attention to both technical detail and style that Kitsbow provides to riders,” said Gary Smith, CEO of Polartec. “As a cyclist myself, I’m delighted to see their embrace of our new fabric combining the best of Merino wool with synthetic fibers.”

Kitsbow will incorporate the Polartec fabric into styles that support extreme athletic activities in cold and/or wet environments, such as leg warmers and arm warmers. Combining the best of both natural and synthetic fibers, these new styles will offer a higher level of compression, shape retention, natural odor resistance, durability and breathability.

Kitsbow expects to begin shipping these new styles to customers mid-2018. To receive updates on all Kitsbow products, including details of the Polartec Merino Wool apparel, sign up for email updates here.

About Kitsbow

With unabashed style and technical excellence, Kitsbow celebrates the joy and passion of cycling by creating the world's finest bike clothing. Offering high-performance apparel, the California-based company prioritizes quality, value and the belief that anything that's done should be done with the absolute best of what's available. To view the line and learn more about Kitsbow, visit www.kitsbow.com.

About Polartec®

Polartec is the premium provider of innovative textile solutions. Since inventing modern synthetic fleece in 1981, the engineers at Polartec continue to advance the science of fabric, creating fabric technologies that solve problems and improve the way products are designed and used. Polartec products range from lightweight wicking and cooling fabrics, to insulation and weather protection textiles, and are utilized by leading consumer brands, the U.S. Military and other global militaries, flame resistance, workwear, and contract upholstery markets. For more information, please visit Polartec.com and follow Polartec on Instagram, Facebook and Twitter.

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Verde Brand Communications

stefanie@verdepr.com

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