Atomic Wins Ski Magazine Gear Of The Year Award For New Backland Carbon Boot - SNEWS

Atomic Wins Ski Magazine Gear Of The Year Award For New Backland Carbon Boot

Unrestricted Natural Movement, Super Lightweight Construction, and All-Conditions Performance Define Innovative Backcountry Ski Touring Boot
Publish date:

OGDEN, UT (September 24, 2019) – Atomic’s new backcountry ski touring boot, the Backland Carbon, has received the prestigious SKI Magazine Gear of the Year award for the 2020 winter season.

“Every brand came out swinging this year with technological innovations, Best in Test honors, and perfectly refined products that deserve every skier's attention,” said SKI Magazine’s Jon Jay. “Earning our discerning tester's praise to be, Atomic’s Backland Carbon doesn’t skimp on downhill performance like so many others in the superlight category,” said Jay.

Screen Shot 2019-09-24 at 10.27.15 AM

Constructed with Atomic’s revolutionary ProLite® technology which eliminates the need for bulky construction, the new Backland Carbon trims weight from its predecessor while increasing the boots abilities to transfer more power to the ski edges with its reimagined tongue. The boot offers a supremely comfortable first fit that is further customizable with the Memory Fit 3D liner, the durable, breathable liner provides for the perfect foot climate in warm and cold conditions.

“Featuring a Boa Fit System on the lower shell and a single metal buckle on the upper with a modified power strap, this boot has a true 110 flex and was able to handle skis over 100mm underfoot with ease,” said one SKI Magazine tester.

“Add in crampon-friendly front toe bights and machine-washable liners to fight funky smells, and this boot is the new standard for superlight ski touring and ski mountaineering,” said another.

“We are extremely honored to receive this highly sought-after award from one of the industry’s most respected publications,” said Sean Kennedy, Atomic Marketing Manager for the Americas. “Receiving this best-of-the-best recognition from SKI Magazine is further proof that Atomic continues to develop exceptional products that advance the skiing experience for all skiers.”

Atomic is one of only five brands to receive the 2020 SKI Magazine Gear of the Year Award, granted annually to products that are rigorously tested by the SKI Magazine editors. The distinction is based on top design and performance in a variety of conditions. The complete list of SKI Magazine Gear of the Year Award winners will be announced in the magazine’s Buyer’s Guide, hitting newsstands on September 24, 2019.


Atomic manufactures products which are perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike. Every Atomic product is much more than the sum of its component parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of each and every Atomic employee. Thanks to a combination of experience, innovation and passion, Atomic has been synonymous with winter and skiing since the company was founded in 1955. Atomic is an Amer Sports brand.

Media Contact: Erin Wyer / Denny, ink. /


K2 BackDrop Skis Win Outside Magazine’s 2013 Gear of the Year Award

Seattle, Wash. – (Oct. 11, 2012) – Hitting newsstands nationwide this month, the 2013 Winter Buyer’s Guide by Outside Magazine awards the new 2012/13 K2 BackDrop skis with Gear of the Year honors in the backcountry ski category. Outside describes the design and purpose of the more


Salomon S/PRO Boot Receives Gear of the Year Award from SKI Magazine

Ogden, UTAH (September 9, 2019) – Salomon’s new S/PRO ski boot receives the 2020 Gear of the Year Award from SKI Magazine, thanks to its unrivaled comfort and performance. To deliver the all-new, lightweight S/PRO, the Salomon alpine ski boot design team utilized consumer more


Atomic Partners With Sun Valley Guides

Ogden, UT (November 12, 2019) – Atomic, the fastest growing ski brand in North America, is proud to announce a new partnership with Sun Valley Guides. Effective immediately, Atomic will serve as Sun Valley Guides’ exclusive ski sponsor for the 2019/2020 winter season and into the more

Garmont Zenith Mid GTX wins Outside Magazine Gear of the Year Award

WILLISTON, VERMONT (For Immediate Release)- Garmont North America -- designers of high-performance ski boots and technical footwear, proudly announce the Zenith Mid GTX has been named Gear of the Year by Outside, America's leading active lifestyle magazine. “Winning an Outside more

Dynafit Ski Boots Take Top Honors In North American Magazine Tests

Boulder, CO – Dynafit, leader of the light-and-fast backcountry ski revolution, is proud to report its new 09/10 alpine-touring-specific boot collection has set the standard for awards from core magazines this season. This includes two Editor's Choice Awards for its new Titan more

Screen Shot 2019-11-21 at 4.59.34 PM

Atomic Celebrates Two U.S. Sales Agents For 30+ Years Of Service

OGDEN, UT (November 20, 2019) -- Atomic, the fastest growing ski brand in North America, proudly recognizes two members of its independent sales force for exemplary longstanding brand service. Celebrating a combined sixty-five years of outstanding sales and service in their more

Zeal Optics Wins Outside Magazine’s “Gear Of The Year”

Founders of Zeal Optics, Michael and Wink Jackson know all about hard work and success. Both professional and world-ranked mountain bike racers and elite-level triathletes, they are known for their athletic prowess They are also being celebrated for their extensive line of more

SCARPA F1 Evo ski boot wins Outside Mag Gear of Year award, Backcountry Mag Editor’s Choice

BOULDER, Colo. (Sept. 11, 2014) – Outside Magazine and Backcountry Magazine this month bestowed their top editorial gear awards on SCARPA’s F1 Evo, a new ski-touring boot for Fall 2014 that offers a unique pairing of light weight, downhill ski performance, and new technology in more

Ski magazines bestow 7 awards on SCARPA F12 ski boots

Boulder, Colo. –This week, Backpacker Magazine named SCARPA’s Alien AT boot winner of its Editor’s Choice Snow Award, which grows to seven the number of media awards for SCARPA ski boots this fall, including accolades from Skiing, Backcountry and Powder Magazines. Backpacker more