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SNEWS® Live: Eric Yaverbaum is a professional marketing guy with a product to sell. For three decades, the New York marketing agent has worked with high-profile clients like Ikea home furnishings and Domino's Pizza. His latest venture, though, is the promotion of a household item you're already familiar with. Yaverbaum is pulling out all the stops to convince you to drink tap water.
The movement is called Tappening. And it's not so much that he hopes that you don't consume more water, but rather he wants you to stop drinking quite so much bottled water. With 28 billion disposable plastic water bottles distributed every year, only a small percentage are actually recycled while the rest wind up in landfills. When you add to that the petroleum resources used to create, ship and cool them in storage, Yaverbaum sees tap water -- an EPA regulated consumer product -- as a safer, more readily available and more environmentally friendly alternative to bottled water.
SNEWS® Live contacted Yaverbaum on the phone to tell us more.