Nuggets of news you need to know today, bite by bite.

Keep up by reading Industry Buzz. Here are today's top headlines:

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  • Keep Tahoe plastic-free: For the first time in history, researchers have discovered microplastics in California's Lake Tahoe and they are trying to determine the source. The particles were found mixed with twigs, insects, and algae—potentially damaging to the lake's flora and fauna. Meanwhile, Nepal just banned some single-use plastic on Mt. Everest to cut down on waste.
  • "Get to work": Patagonia along with a group of other B Corporations took out a full-page ad in the New York Times extending a hand to a lobbying group including Amazon and Walmart. The ad was in response to the Business Roundtable's announcement that the 180-plus participating companies "will refocus on business for the 'benefit of all stakeholders — customers, employees, suppliers, communities and shareholders,'" Business Insider reported.
  • Protecting public lands: Virginia's governor this week announced a partnership between The Nature Conservancy, the Virginia Department of Forestry, and the Virginia Department of Environmental Quality to permanently protect 22,856 acres of forest land in Russell County in Southwest Virginia. It marks the largest open space easement ever recorded in the Commonwealth.
  • Hikers and bikers coexisting: If bikers are asked to exercise caution, shouldn't hikers be asked the same? This is what one anonymous bike advocate thought when they posted signs earlier this summer along the Enchanted Forest/Apex trail near Denver, Colorado.
  • Solo New York, a designer of urban-inspired backpacks and bags, is pushing more into the outdoor retail space, and just announced a new partnership with Academy Sports + Outdoors. "Our customers are blurring the lines between urban and active styles, and our designs reflect their lifestyle: sleek and functional for everyday use, whether a work trip or hiking trip, and all at an approachable price point,” said Serkan Ozturkcan, VP of marketing.
  • Hyperlite Mountain Gear has partnered with ice climber Aaron Mulkey, who has completed over 100 first ascents while maintaining a demanding full-time job. “I have learned throughout my climbing career how important it is that my equipment be durable and lightweight enough to support me through long days in rugged terrain,” Mulkey said.
  • Ultimate Direction has hired Brian Roberts to fill the position of national sales manager. Roberts joins Ultimate Direction with over 20 years of experience in the outdoor and sporting goods industries.
  • Vermont Glove, a family-owned, small batch glove maker, has partnered with Press Forward PR for media relations, brand development, and communication strategy.
  • One more thing: How a German company used an algorithm to identify German locations that resembled iconic international landmarks to promote domestic travel.

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