Mountain Hardwear hosts 64 backcountry.com Gearheads at Psicobloc finals

Mixing business with pleasure is something the outdoor industry does better than any other. Because in our business, it’s all about passion—for both the sport and the gear.
Author:
Publish date:

Under a late July sun, Hannah Novitt eyed the hold on the Psicobloc Wall at Park City’s Olympic Park.

With more than 120 other Backcountry.com corporate employees and Gearheads, Novitt climbed on the 55-foot tall wall above the Olympic pool, a few hours before the 2017 Psicobloc competition.

Event sponsor Mountain Hardwear provided the Backcountry employees a chance to hear about their upcoming products, to watch a slideshow from deep water soloing pioneer Tim Emmett, and to climb on the competition wall.

Novitt jumped for the sloping hold. A few minutes later she’d hear about Dynama pants, innovations in stretch down, and how important it was for Backcountry sales folk to use the products they sold. But for a moment, Novitt was in flight.

After twenty feet, she hit the water. A second later, she emerged smiling.

Related

Fjallraven Classic

Let Fjällräven be your guide

On June 27, over 200 backpackers take off from the starting line for the first leg of a three-day, 40-mile journey through the Colorado backcountry. More than half wear Fjällräven pants, shirts, or jackets. The rest carry Fjällräven packs.Ten miles later they set up Fjällräven ...read more