Right around the corner from our desk at SNEWS, our friends at BACKPACKER Magazine are celebrating a huge win in the world of media.
The Association of Magazine Media today at a conference in Boston named the Get Out More Tour the 2018 Imagination Awards (IMAG) winner in the events category for promoting the magazine as well as outdoor brands and specialty retail partners for nearly two decades.
“We are absolutely honored to take home the 2018 IMAG award for Get Out More," said Sharon Houghton, publisher of BACKPACKER and managing director of Active Interest Media’s Outdoor Group. "When launched 17 years ago, retail was thriving and we simply wanted to bring the pages of BACKPACKER Magazine to life for our readers and brand partners and use the tour to inspire our readers to spend more time outdoors. Now a machine that drives consumers, anywhere from 50 to 400 a night over the course of eight months, into retailers to be inspired and ultimately spend money at brick and mortar stores versus shopping online. Thank you to each and every brand and retail partner that has been a part of Get Out More since 2001.”
Retailers say the tour draws customers into their shop and rallies the outdoor community.
Last year alone, two brands were picked up by REI for the first time thanks to the tour and dozens more have benefitted in retailers from partnering. “In a time when brick and mortar retail is struggling, the BACKPACKER team is honored to bring such a great tour to these stores along with numerous people on any given night. Retailers from around the country beg for BACKPACKER to come to their stores each year with the Get Out More Tour.”
Tour Ambassador Randy Propster is in the middle of visiting the 48 lower states to unite readers and outdoor enthusiasts to get outside, share experiences, eliminate misconceptions, identify challenges, and offer solutions to enhance experiences.
“The Get Out More Tour continues to thrive because it’s built on a platform defined by authenticity and passion that resonates with our BACKPACKER audience while providing the Tour’s retailer hosts, and the Tour’s outdoor industry’s brand partners, with an opportunity to engage active and aspiring outdoor enthusiasts with a non-commercial and non-intimidating message that focuses on providing information and tools proven to enhance their outdoor experiences,” Propster said.