Right around the corner from our desk at SNEWS, our friends at BACKPACKER Magazine are celebrating a huge win in the world of media.

The Association of Magazine Media today at a conference in Boston named the Get Out More Tour the 2018 Imagination Awards (IMAG) winner in the events category for promoting the magazine as well as outdoor brands and specialty retail partners for nearly two decades.

“We are absolutely honored to take home the 2018 IMAG award for Get Out More," said Sharon Houghton, publisher of BACKPACKER and managing director of Active Interest Media’s Outdoor Group. "When launched 17 years ago, retail was thriving and we simply wanted to bring the pages of BACKPACKER Magazine to life for our readers and brand partners and use the tour to inspire our readers to spend more time outdoors. Now a machine that drives consumers, anywhere from 50 to 400 a night over the course of eight months, into retailers to be inspired and ultimately spend money at brick and mortar stores versus shopping online. Thank you to each and every brand and retail partner that has been a part of Get Out More since 2001.”

Retailers say the tour draws customers into their shop and rallies the outdoor community.

Last year alone, two brands were picked up by REI for the first time thanks to the tour and dozens more have benefitted in retailers from partnering. “In a time when brick and mortar retail is struggling, the BACKPACKER team is honored to bring such a great tour to these stores along with numerous people on any given night. Retailers from around the country beg for BACKPACKER to come to their stores each year with the Get Out More Tour.”

Tour Ambassador Randy Propster is in the middle of visiting the 48 lower states to unite readers and outdoor enthusiasts to get outside, share experiences, eliminate misconceptions, identify challenges, and offer solutions to enhance experiences.

“The Get Out More Tour continues to thrive because it’s built on a platform defined by authenticity and passion that resonates with our BACKPACKER audience while providing the Tour’s retailer hosts, and the Tour’s outdoor industry’s brand partners, with an opportunity to engage active and aspiring outdoor enthusiasts with a non-commercial and non-intimidating message that focuses on providing information and tools proven to enhance their outdoor experiences,” Propster said.


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Retailers draw customers with Get Out More Tour

Fifty times this year, Randy Propster will roll up to outdoor retail shops and various festivals in a flashy expedition vehicle and captivate an audience for 90 minutes by talking about the latest and greatest gear as wells as trail-tested tips and skills. He might even tell a ...read more

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Shannon Davis returns home to BACKPACKER

For most people, the first week of any job entails meetings, paperwork, introductions, a building tour, and lots of administrative details to contend with. But Shannon Davis's first week as BACKPACKER's new editor-in-chief was much more, well, BACKPACKER. The team spent last ...read more

PrimaLoft® sponsors Backpacker Magazine's 2011 Get Out More Tour

ALBANY, New York (March 22, 2011) – For the third year, PrimaLoft®, the world leader in performance insulations, will serve as a sponsor for Backpacker Magazine’sGet Out More Tour. Beginning April 7th and running through December of this year, Backpacker’s Get Out More road ...read more

Woolrich hits the Road with Backpacker Magazine’s Get Out More Tour

WOOLRICH, Pa., April 12, 2011— Woolrich, the Original Outdoor Clothing Company®, for the fourth consecutive year will criss-cross the country with Backpacker Magazine's Get Out More Tour to educate consumers about the skills and equipment needed to enjoy the outdoors and ...read more

Backpacker Magazine Announces Nationwide 2009 Get Out More Tour to Ins

Boulder, Colo. (March 17, 2009) – In the spirit of backcountry adventure, Backpacker Magazine announces the 9th annual Get Out More Tour presented by WOOLRICH®—an interactive mobile media and education tour—designed to inspire readers and encourage participation in active ...read more

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Popticals Sunglasses Partners with the 2018 Backpacker Get Out More Tour

ST. LOUIS – April 25, 2018 – Backpacker Magazine kicks off its 18th annual Get Out More Tour April 25 at the North Country Trail Association’s celebration in Hocking Hills, Ohio, and performance eyewear company Popticals joins the 200-day tour as a first-time, official eyewear ...read more

Backpacker Announces Nationwide 2010 Get Out More Tour Launch

In the spirit of backcountry adventure, Backpacker magazine announces the 10th annual Get Out More Tour presented by WOOLRICH®—an interactive mobile media and education tour—designed to inspire readers and encourage participation in active outdoor pursuits. Backpacker's Get ...read more

Three people on a stage at Outdoor Blogger Summit presenting the Outdoor Media Award for Best B2B story

Find out who won 2018 Outdoor Media Awards

Being a journalist can be a thankless job sometimes. Content producers regularly hear from people who don’t like their work or dispute it, but praise is far less common. So it was refreshing—and much appreciated—for the 120 members of the media who gathered at this week’s ...read more

Backpacker to launch 2008 get out more tour

Boulder, CO – Backpacker magazine, (www.backpacker.com), the authority on outdoor adventure, will launch its hugely popular Get Out More Mobile Tour beginning in April 2008. The Tour, led by seasoned ambassadors Randy and Sheri Propster, will visit 55 venues in 35 states, ...read more