Exxel Outdoors acquires Compass 360

The Colorado-based owner of Kelty and Sierra Designs has purchased Compass 360, a wader and rainwear company out of Alabama.
Compass 360's waders and rainwear will become part of Exxel's hunting and fishing category. Courtesy Exxel Outdoors.

Compass 360's waders and rainwear will become part of Exxel's hunting and fishing category. Courtesy Exxel Outdoors.

One of the largest providers of outdoor gear in the U.S., Exxel Outdoors, has added another company to its brand list, the wader and and rainwear maker Compass 360, headquartered in Huntsville, Alabama. Compass 360 was founded in 2015 and operated independently until the acquisition.

"The deal was finalized about a month ago but negotiations started about a year earlier," said Harry Kazazian, the CEO of Exxel. "As the pandemic started to become serious in March, we had to sit back and weigh the pros and cons of going through with it. But you don't make deals based on what’s best in the next two months. You make them based on what’s best a year from now, or two years from now. We felt this was still a good time to go forward."

The new brand will bolster Exxel's hunting and fishing category, which Kazazian says has a lot of potential for growth in the coming months.

"We believe that fishing is one of the sports that’s increasing in popularity right now. During these downturns, people may not get on an airplane, but camping and fishing are some of the things you can still do," he said. A release announcing the deal also identifies fishing and camping as two sports that "consistently rank in the top five most popular outdoor activities across all demographics, according to the latest Outdoor Industry Association study." 

Kazazian further said that Exxel's hunting category "needed a little more volume to be relevant," and that Compass 360's products will meet that need.

Perhaps most important during this moment of crisis, the deal will also "bolster Exxel’s ability to retain jobs at its Broomfield, Colorado, headquarters and Reno, Nevada, distribution center," according to the release. 

"I felt it’s probably a better time to do this than ever," Kazazian said. "It will protect jobs."



Exxel Outdoors Acquires Compass 360, Investing in the Future of Outdoor Recreation

BROOMFIELD, Colo. (April 15, 2020) - Exxel Outdoors has completed the acquisition of Compass 360, a leading outdoor apparel and gear company, announced Harry Kazazian, Chairman and CEO of Exxel. Compass 360 produces high quality performance wade-wear, outerwear, rainwear and ...read more

Neptune Mountaineering Conrad Anker Make Neptune Great Again hat

Industry Buzz: Exxel acquisition, Outdoor Economy Conference news, Salomon's latest sustainability efforts, Conrad Anker, coronavirus rebound, and more

Industry headlines: Intriguing reads from around the web Exxel Outdoors, parent company to Kelty, Sierra Designs, Ultimate Direction and others has acquired Compass 360, maker of fishing, hunting, and outdoor products. Darby Communications has been tapped to head up PR efforts ...read more


Exxel Outdoors acquires American Rec, including Kelty, Sierra Designs

Exxel Outdoors, known best for its U.S.-made sleeping bags, has acquired the American Recreation Products family of brands, including Kelty, Sierra Designs, Slumberjack, Ultimate Direction and Wenzel. The deal will bring back some U.S. manufacturing for some the industry’s ...read more

Backcountry goat in metal on wall in office

The Backcountry trademark fiasco, one year later

Additional reporting and writing by SNEWS contributing editor Kiran Herbert On October 31, 2019, The Colorado Sun broke a huge story that became one of the year’s biggest scandals in the outdoor industry. According to the Sun, the large online retailer Backcountry.com had engaged ...read more

Untitled design (1)

VF acquires streetwear brand Supreme

VF Corporation, the parent company of Smartwool, Timberland, and The North Face, announced today that it has signed a definitive merger agreement to acquire the direct-to-consumer streetwear company Supreme. The deal is set to be completed before the end of the year. Supreme, ...read more


CamelBak acquired by Compass Diversified Holdings for $257 million

Compass Diversified Holdings (NYSE: CODI) has acquired a controlling interest in CamelBak Products, it was announced Aug. 25. The purchase price of $257.5 million is based on a total enterprise value of $245.0 million and included $12.5 million of cash and working capital ...read more

Untitled design (1)

Rock and Ice, Trail Runner, and Gym Climber are now part of Pocket Outdoor Media

Pocket Outdoor Media, the Colorado-based market leader in active lifestyle publishing (and SNEWS’ parent company), announced today the acquisition of three new properties: the decades-old climbing magazine Rock and Ice, Trail Runner, and Gym Climber, all formerly produced by Big ...read more

Exxel Outdoors Expands Its Social Responsibility Mandate With ‘Exxel Diverse Outdoor Kids’ Program

BROOMFIELD, CO (August 18, 2020) – Exxel Outdoors is rolling out its new Exxel Diverse Outdoor Kids program to widen its social responsibility agenda, announced Harry Kazazian, Chairman and CEO of the company. With this initiative, Exxel is partnering with key organizations to ...read more

Screen Shot 2020-08-06 at 4.25.08 PM

Pocket Outdoor Media signs Outdoor CEO Diversity Pledge, welcomes new board member

Pocket Outdoor Media, the Boulder-based group that acquired SNEWS and several other active lifestyle publications this year, has become the latest company to sign the Outdoor CEO Diversity Pledge, joining Marmot, Burton, Eddie Bauer, Moosejaw, and dozens of others committed to ...read more