Despite early dates, SIA buyer pre-reg numbers are up - SNEWS

Despite early dates, SIA buyer pre-reg numbers are up

SIA has reported that as of today, 700 buyers from 234 shops have registered for the 2003 SIA SnowSports Show, January 27-30, at the Mandalay Bay Convention Center.
Author:
Updated:
Original:

SIA has reported that as of today, 700 buyers from 234 shops have registered for the 2003 SIA SnowSports Show, January 27-30, at the Mandalay Bay Convention Center. That number represents a 32-percent increase over registration last year at this time, which totaled 521 buyers. Exhibitors are also showing increasing interest according to SIA, with 25 new or new-returning exhibitors commited to the show already.

The jump in retail registration is being attributed to a direct-mail campaign, which SIA launched in mid-September with an "early bird" pre-registration brochure that was distributed to storefronts both nationally and abroad.

SNEWS® View: Despite this early good news for registration numbers, we would expect overall SIA attendance to be down this year and will be very surprised if attendance rises. Despite rolling out the red carpet and putting an extra shoulder behind the PR and marketing push, SIA is fighting an uphill battle against early show timing, dates that kept jumping around, and the fact that there is now no separation between SIA and Outdoor Retailer. That means manufacturers either have to have two booths and two separate staffs, or choose which show to attend -- and most outdoor folks, other than the Nordic community, have told SNEWS® they will attend OR. Factor in ispo beginning Feb. 1 and you have to believe the international draw will dip too, since for most European retailers, ispo winter show is a must-attend affair.

Related

Despite early dates, SIA buyer pre-reg numbers are up

SIA has reported that as of today, 700 buyers from 234 shops have registered for the 2003 SIA SnowSports Show, January 27-30, at the Mandalay Bay Convention Center. That number represents a 32-percent increase over registration last year at this time, which totaled 521 buyers. ...read more

SIA 2003 is a winner, despite smaller show

Despite being 70,000 square feet smaller than last year, the 2003 SIA Snowsports Show -- now housed in a new Mandalay Bay Convention Center home surrounded by thousands of hotel rooms, dozens of top-rate restaurants and entertainment options galore -- garnered SIA 2003 organizers ...read more

SIA Board Reverses Field, Returns to Later Dates

On May 23, the SnowSports Industries America (SIA) Board executed a less-than-perfect jump-turn in the deep crud of trade show and date-indecision controversy, and returned the association's show to a late February or early March time frame as of 2004. At the same time, the ...read more

SIA Will Have To Change Show Dates For 2003

Less than three weeks after SnowSports Industries America (SIA) announced it was moving its trade show from the Las Vegas Convention Center to a new facility at Mandalay Bay (click here to read), it appears as if the association will also announce new dates as well. Once ...read more

SIA '03 Market Wrap: Part 2

Snowboard attitude commentary … againAs we highlighted last week, the energy in the snowboard area, located in the heart of the Mandalay Bay show floor was filled with shock value and party atmosphere. We're not sure exactly how much actual business was being conducted outside ...read more

Record Pre-Reg Numbers for Snow Show's On-Snow Demo

Plans for the SIA Snow Show's 3rd annual On-Snow Demo/Ski-Ride Fest (Jan. 30-31) are being finalized this week and record numbers have already pre-registered to attend the annual two-day event of on-snow testing and slope-side socializing. Winter Park Resort will host the ...read more

SIA.05 rocks the house at Mandalay

It appears that Snowsports Industries America (SIA) has put any questions about show timing and show health behind them. Despite no snow in the Northwest and snow that finally arrived (perfect timing) in the East just as retailers and reps were heading to SIA, the show vibe was ...read more

sia-logo-09.jpg

Viva Las Vegas: Like Elvis, SIA has left the building

For the past 37 years, the SIA SnowSports Show was on a roll in Las Vegas. But in 2010, the show will cash in its chips and try its luck in Denver, Colo. Not surprisingly, the big question on everyone's mind -- right after the economy -- was whether SIA '09 would be a blowout ...read more

H&F Biz show '04 -- Buyer numbers steady, exhibitors up

 Attracting a larger number of exhibitors than last year, the sixth-annual Health & Fitness Business Show & Conference found buyer numbers and the number of stores they represented remained steady -- not bad in a market that has seen increased consolidation and stores closings ...read more