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Article Finder and Sales Guides
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SNEWS publishes first Retail College Handbook for retailers
Oct 30, 2010 Soon, as many as 16,000 retailers around the United States will be holding in their hands the first SNEWS® Retail College Handbook. SNEWS subscribers can get a digital look at the magazine today, by clicking on the flip-book... Read Story | Comment on this story | Go to all Article Finder and Sales Guides articles |
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SNEWS Sales Tools & Advice Article Finder
We at SNEWS® want to make life easier for you, so we've developed this handy chart to help you find our many Sales Tools & Advice articles published since 2003. From Mastering Basic Sales Skills to the psychology of consumers, we have something for everyone in the SNEWS Retail College Sales Training Classroom. Read Story | Comment on this story | Go to all Article Finder and Sales Guides articles |
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Consumer Psychology
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OIA Outdoor University: Selling to Women – PMS (Product, Merchandising, Service)
Kim Walker, founder and president of Outdoor Divas, presents a compelling webinar on PMS (Product, Merchandising, Service) to give your staff the tools to make the shopping experience of your store's female customers unbelievable! Read Story | Comment on this story | Go to all Consumer Psychology articles |
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Consumer Reports calls out things consumers hate about retailers -- ouch!
Nov 25, 2009 In a full-page “Dear Shopper” ad that ran in the Nov. 24 edition of USA Today, Consumer Reports put the spotlight on things consumers hate most about retailers and what CR calls "pushy holiday-season practices." SNEWS has some ideas about how outdoor and fitness specialty retailers can stand out when consumers seem to be expecting the worst. Read Story | Comment on this story | Go to all Consumer Psychology articles |
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Power Players' Lounge: Reaching young consumers
Jul 15, 2009 What is youth? We talk about younger people like they're from another planet. It's clear that they pay attention to very different things than we do. So why is teen participation in the outdoors declining? According to a 2009 Outdoor Foundation recreation report, a "lack of interest" is the main reason for declining participation. But, why are teens disinterested? We must inspire teens to be more engaged in the outdoors and become customers at our stores. Read Story | Comment on this story | Go to all Consumer Psychology articles |
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SNEWS Reader Poll: Glimpse at how stores view customer buying motivation
Jun 15, 2009 The SNEWS® Mini Survey that ended June 15, 2009 asked, “What do you feel most motivates your customers to buy from your store?” We asked retailers to select from a list of 20 categories the top five motivating factors they believed drove customers to buy from them and not elsewhere. We were happy to see that 85 percent chose “customer service.” Read Story | Comment on this story | Go to all Consumer Psychology articles |
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Psychology of Shopping -- Do you really understand why that customer is coming into your store to buy?
“It isn’t so much a traffic issue as it is a sales issue. You need to do a better job with the people already in your store.” —Ron Hornbaker, vice president of Retail Minds, citing ShopperTrak data showing that 70 to 80 percent of people walk out of stores without spending money. Specialty retailers trying to wheedle sales from consumers who are afraid of losing their jobs or life savings are coming to terms with a harsh reality: The marketing tactics that worked in previous downturns aren’t as effective in this current storm, which is proving to be wider, deeper and more intractable than many economists anticipated... Read Story | Comment on this story | Go to all Consumer Psychology articles |
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Customer Service
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Selling more than product to make yourself a specialty retailer
Nov 19, 2010 A specialty salesperson must see every customer not in terms of a sale, but in terms of demonstrating to the customer they are at the best and the only store that can truly meet the their needs. Learn more in this Retail College sales training article on SNEWS. Read Story | Comment on this story | Go to all Customer Service articles |
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The SNEWS View: Customers spend more with good customer service…how good are you?
Jul 16, 2010 A recent survey conducted globally by American Express found that consumers will spend more in a store that provides excellent customer service. This news should be a wake-up call for every business. How good is your customer service? Do you really know? Read Story | Comment on this story | Go to all Customer Service articles |
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The SNEWS View: Campfire tales raise customer eyebrows
Jul 9, 2010 Do you know what tales your customers are sharing about you and your business around the campfire at night? They could be good, or much scarier than you ever imagined. It's up to you what stories get swapped and how it affects your business. We listen in. Read Story | Comment on this story | Go to all Customer Service articles |
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The SNEWS View: Is your store one of the best stores to shop for practically anything?
Jun 18, 2010 How does your store stack up against the stores 30,000 Consumer Reports readers deemed to be “the best places to shop for practically anything?” SNEWS presents ideas that you can use to ensure your store stands out for the right reasons by looking at what customers did not like during their shopping experiences for the Consumer Reports story. Read Story | Comment on this story | Go to all Customer Service articles |
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Consumer Reports calls out things consumers hate about retailers -- ouch!
Nov 25, 2009 In a full-page “Dear Shopper” ad that ran in the Nov. 24 edition of USA Today, Consumer Reports put the spotlight on things consumers hate most about retailers and what CR calls "pushy holiday-season practices." SNEWS has some ideas about how outdoor and fitness specialty retailers can stand out when consumers seem to be expecting the worst. Read Story | Comment on this story | Go to all Customer Service articles |
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Mastering Basic Sales Skills
See all Mastering Basic Sales Skills articles
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OIA Outdoor University: Selling to Women – PMS (Product, Merchandising, Service)
Kim Walker, founder and president of Outdoor Divas, presents a compelling webinar on PMS (Product, Merchandising, Service) to give your staff the tools to make the shopping experience of your store's female customers unbelievable! Read Story | Comment on this story | Go to all Mastering Basic Sales Skills articles |
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Outdoor Retailer Summer Market '09: Selling requires showmanship, says OIA Breakfast speaker
Jul 27, 2009 At a Best Buy in Ohio, there's an employee who thinks he's a super hero. No, really. He calls himself Kevin Peggy and "flies" around the store (well, runs actually), swooping in to save customers from one shopping dilemma after another. Kevin's a weird cat, no doubt about that. But outdoor industry folks could learn something from the blue-shirted crusader, said sales expert and street performer Carr Hagerman, who spoke at the OIA Industry Breakfast July 21 during Outdoor Retailer Summer Market. Read Story | Comment on this story | Go to all Mastering Basic Sales Skills articles |
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Tips on dealing with customers bearing product reviews from websites, magazines
During the year, it never fails that customers show up holding printouts from websites or crumpled magazine pages of reviews for equipment, gear or apparel from somebody or another, some legitimate and some maybe not so. Read Story | Comment on this story | Go to all Mastering Basic Sales Skills articles |
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Sales Know-How: Customers are gifts to be treasured
Like a child shaking a colorfully wrapped box, businesses spend their time trying to determine if a customer is going to be worthy of their time instead of being grateful for and enjoying the opportunity of working with a customer who is interested in their services. Read Story | Comment on this story | Go to all Mastering Basic Sales Skills articles |
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Cool it with the insider lingo when talking to customers
Here at SNEWS® we frequently field customer questions even though we are, first and foremost, a trade publication. Many times, those questions are directed to us from customers looking for help in finding a store, or getting some quick advice on where to buy particular kinds of products. Naturally, we love helping customers, but sometimes, as happened last week, we end up getting additional questions from customers asking us to explain some vague terminology heard while making a visit to a specialty store we recommended or looking for a product or type of product we mentioned. Too often, that vague terminology is simply a result of a salesperson resorting to insider lingo to either sound cool in front of the customer, or using it because they have gotten so comfortable using it themselves in conversation, they don’t know better. Read Story | Comment on this story | Go to all Mastering Basic Sales Skills articles |
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Other
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Health & Fitness Business ’09 education: SNEWS Fitness Forum covers ‘State of the Industry’ and retail tips, Joe Marcoux discusses 4 R’s of Retail
Aug 21, 2009 As a part of two educational offerings at the recent Health & Fitness Business show, the 5th annual SNEWS® Fitness Forum offered tips and discussion from seasoned retail experts with a State of the Industry report, while Joe Marcoux talked his 4 R’s of Specialty Retail. Both took place at the Aug. 6-7, 2009 show in Denver. Read Story | Comment on this story | Go to all Other articles |
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Power Players' Lounge: Product innovation -- balancing delivery of innovation vs. risks
Jul 22, 2009 On a recent trip, I had time to think about product innovation in the outdoor industry and came to a few simple conclusions. First, you need to be able to accept a certain amount of risk. Second, you have to have the utmost faith in your supply chain and manufacturing capabilities to be able to meet delivery timelines and quality control expectations. Finally, and perhaps the most obvious, is that you have to be able to justify the costs, risks and efforts of bringing new product to market on time that will actually SELL. Read Story | Comment on this story | Go to all Other articles |
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TMA launches first dealer camp in the Northeast
May 22, 2009 As retailing clinic time and budgets are getting stretched even thinner, an increasing number of rep agencies are turning to putting on dealer camps as a means to ensure quality time with front line retail staff. Such was the motivation for the inaugural Mad River Glen Dealer Camp put on by Three Mountain Associates (TMA), a northeastern rep agency representing Big Agnes, G3, Jetboil, Leki, McNett and Osprey. Read Story | Comment on this story | Go to all Other articles |
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Gene Treacy discovers the joy of retail after years as SNEWS sales director
May 4, 2009 When SNEWS LLC was acquired by Active Interest Media on Dec. 21, 2007, our friend and business partner, Gene Treacy, had made a decision it was time for him to chart a different course. Treacy, always a wine connoisseur, got wind of a 14,000-square-foot commercial property for sale that included a liquor store. By August 2008, Gene and his wife, Pam, had signed a sales agreement to purchase Campbell Station Wine and Spirits... Read Story | Comment on this story | Go to all Other articles |
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Putting on the boss hat
Apr 4, 2008 As I listened to Jennifer Blakeman talk about the keys to her success as a Mary Kay representative, there was one item in particular that grabbed my attention. She talked about how she took time every day to put on her “boss’s hat” as she planned, critiqued, and otherwise evaluated what she would need to do as her own employee. As she talked, I was taken back to the spring of 1999 when I made the most significant business purchase in my young career – the purchase of a twenty-dollar book. Read Story | Comment on this story | Go to all Other articles |
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iFitness Belts Oct 17, 2011 The iFitness belts SNEWS recently tested are great for runners who like to carry gadgets, keys and snacks with them. Read Review | Comment on this review | Go to all Product Reviews |
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Fitnex E55SG Elliptical Sep 14, 2011 So many ellipticals can be large and pricy, and the though the smaller ones may have a lower price tag, what they give up to get there makes for a more wobbly ride that’s not as much fun. The Fitnex E55SG elliptical manages to be rather petite but still can hold its own when a user pushes it hard. Read Review | Comment on this review | Go to all Product Reviews |
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International Accounts Manager - Customer Service - Marmot Mountain, LLC
Listed - 12/22/2011
Finished Goods Coordinator - Spyder Active Sports
Listed - 12/22/2011
Advertising Sales - Big Earth Publishing
Listed - 12/19/2011
Bicycle Store Manager - Seattle Area - Veloce Velo
Listed - 12/17/2011
Client Services Rep - SmartEtailing.com
Listed - 12/17/2011
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Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner
Dec 22, 2011
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Jetboil Expands Management Team
Dec 22, 2011
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Switch Vision Joins 2012 East Coast Adventure Racing Series
Dec 22, 2011
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BioLogic Helps Social Networking Cyclists Track Data on the Go
Dec 21, 2011
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Liberty Mountain Joins Grassroots Outdoor Alliance as Vendor Partner
Dec 21, 2011
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National Ski Patrol makes branding move to unify divisions and patrols
Dec 21, 2011
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Dec 22, 2011
Read story | Post a release | Go to all Industry Releases
Jetboil Expands Management Team
Dec 22, 2011
Read story | Post a release | Go to all Industry Releases
Switch Vision Joins 2012 East Coast Adventure Racing Series
Dec 22, 2011
Read story | Post a release | Go to all Industry Releases
BioLogic Helps Social Networking Cyclists Track Data on the Go
Dec 21, 2011
Read story | Post a release | Go to all Industry Releases
Liberty Mountain Joins Grassroots Outdoor Alliance as Vendor Partner
Dec 21, 2011
Read story | Post a release | Go to all Industry Releases
National Ski Patrol makes branding move to unify divisions and patrols
Dec 21, 2011
Read story | Post a release | Go to all Industry Releases
November retail, outdoor, online sales rise; NRF raises forecast
Dec 26, 2011
Read Story | Comment on this story | Go to all Outdoor Headlines
Mountain travel bookings continue uphill surge
Dec 22, 2011
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Gramicci leverages Haggar to lower prices on fall 2012 products, predicts consumers will reduce spending
Dec 21, 2011
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Dec 26, 2011
Read Story | Comment on this story | Go to all Outdoor Headlines
Mountain travel bookings continue uphill surge
Dec 22, 2011
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Gramicci leverages Haggar to lower prices on fall 2012 products, predicts consumers will reduce spending
Dec 21, 2011
Read Story | Comment on this story | Go to all Outdoor Headlines
"Bill & Jane Ehmke " by Rick Howell (12/23/2011 08:09 MST)
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"the SNEWS Lady " by theodore jr szoch (12/23/2011 08:01 MST)
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"the SNEWS Lady " by theodore jr szoch (12/23/2011 08:01 MST)
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Join the conversations -- Ideas, Community. Becoming a member of the community is free.
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Merchandising Tour: Set up your booth and grab a beer while everyone else is still hard at work
Dec 9, 2011
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The Merchandising Doctor gives Boulder Running Company royal sock treatment
Nov 16, 2011
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How to Sell: Insulation
Nov 9, 2011
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Dec 9, 2011
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The Merchandising Doctor gives Boulder Running Company royal sock treatment
Nov 16, 2011
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How to Sell: Insulation
Nov 9, 2011
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Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
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Nov 18, 2011
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