Community - The SNEWS View

The SNEWS View: Customers spend more with good customer service…how good are you?
Jul 16, 2010
A recent survey conducted globally by American Express found that consumers will spend more in a store that provides excellent customer service. This news should be a wake-up call for every business. How good is your customer service? Do you really know?
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The SNEWS View: Campfire tales raise customer eyebrows
Jul 9, 2010
Do you know what tales your customers are sharing about you and your business around the campfire at night? They could be good, or much scarier than you ever imagined. It's up to you what stories get swapped and how it affects your business. We listen in.
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The SNEWS View: Is your store one of the best stores to shop for practically anything?
Jun 18, 2010
How does your store stack up against the stores 30,000 Consumer Reports readers deemed to be “the best places to shop for practically anything?” SNEWS presents ideas that you can use to ensure your store stands out for the right reasons by looking at what customers did not like during their shopping experiences for the Consumer Reports story.
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The SNEWS View: Be nice to someone…pass it on
Apr 19, 2010
A simple act of kindness – in this case, just smiling and saying, “Yes, thank you!” – can make a person’s day, even a gas station windshield cleaner.
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The SNEWS View: How do we unplug today’s kids?
Apr 9, 2010
I’m a little worried about today’s kids. Sure, I’ve heard how plugged in they are to electronics, video games, cell phones, etc., but I’ve never really had that much first-hand experience with the issue…until recently.
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The SNEWS View: Industry trade show rules to live by
Apr 2, 2010
After our last view on trade show espionage, the SNEWS team felt it would be useful to put together a few suggested rules to live by to help guide behavior and conduct when attending trade shows – either as a retailer, exhibitor, guest, media or other designation.
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The SNEWS View: Honesty might sink chance at cheaper health insurance
Mar 26, 2010
A recent attempt to purchase health insurance revealed that insurance providers aren’t keen on covering those who participate in “extreme” sports, with the definition of “extreme” for them not necessarily what we consider so extreme.
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The SNEWS View: Home Depot service snafu
Mar 22, 2010
I tend to be a pretty nice shopper, particularly to clerks who I know are just hired hands and likely aren’t even being paid very much. That is, until somebody isn’t nice to me...then all guns come out a-blazin’ as they did on a recent trip to Home Depot.
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The SNEWS View: Sandwich and salad…with a side of thank you
Feb 22, 2010
It does mean a lot to customers when you reach out and say thanks for making a purchase…whether it’s for a $1,000 kayak or a $10 sandwich. When the thank you is served as an unexpected side with a meal, the impact was that much greater.
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The SNEWS View: Photos, espionage and more at our industry trade shows
Feb 12, 2010
For goodness sakes, folks, in both the comparatively small outdoor and fitness industries, forms of industrial espionage at trade shows is getting out of hand. People are on edge, and unless we collectively focus on this challenge, things could go from bad to worse in a hurry…to the point of someone even getting physically hurt.
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iFitness Belts
Oct 17, 2011
The iFitness belts SNEWS recently tested are great for runners who like to carry gadgets, keys and snacks with them.
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Fitnex E55SG Elliptical
Sep 14, 2011
So many ellipticals can be large and pricy, and the though the smaller ones may have a lower price tag, what they give up to get there makes for a more wobbly ride that’s not as much fun. The Fitnex E55SG elliptical manages to be rather petite but still can hold its own when a user pushes it hard.
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International Accounts Manager - Customer Service - Marmot Mountain, LLC
Listed - 12/22/2011

Finished Goods Coordinator - Spyder Active Sports
Listed - 12/22/2011

Advertising Sales - Big Earth Publishing
Listed - 12/19/2011

Bicycle Store Manager - Seattle Area - Veloce Velo
Listed - 12/17/2011

Client Services Rep - SmartEtailing.com
Listed - 12/17/2011

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Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner
Dec 22, 2011
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Jetboil Expands Management Team
Dec 22, 2011
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Switch Vision Joins 2012 East Coast Adventure Racing Series
Dec 22, 2011
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BioLogic Helps Social Networking Cyclists Track Data on the Go
Dec 21, 2011
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Liberty Mountain Joins Grassroots Outdoor Alliance as Vendor Partner
Dec 21, 2011
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National Ski Patrol makes branding move to unify divisions and patrols
Dec 21, 2011
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November retail, outdoor, online sales rise; NRF raises forecast
Dec 26, 2011
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Mountain travel bookings continue uphill surge
Dec 22, 2011
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Gramicci leverages Haggar to lower prices on fall 2012 products, predicts consumers will reduce spending
Dec 21, 2011
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"Goodbye Therese! " by Michael Jespersen (12/26/2011 11:46 MST)
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"Bill & Jane Ehmke " by Rick Howell (12/23/2011 08:09 MST)
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Merchandising Tour: Set up your booth and grab a beer while everyone else is still hard at work
Dec 9, 2011
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The Merchandising Doctor gives Boulder Running Company royal sock treatment
Nov 16, 2011
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How to Sell: Insulation
Nov 9, 2011
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Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
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