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Article Thumbnail Woodchuck Tales: Kay Henry launches a company because she wanted more fun
In the late 60’s canoes were either made of aluminum (Grumman) or flat bottomed, heavy fiberglass (Old Town). Performance designs were non-existent. The Mad River Canoe company was born from a personal desire for a fun boat to paddle – starting with a hull shape that incorporated a shallow V, so you could lean the boat to turn (like skiing) yet it would track well and was faster in flat water.
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Article Thumbnail Woodchuck Tales: Bob Matheson finds his calling while waiting for a ‘real’ job
Bob Matheson, General Manager, Mountain Equipment Co-op -- Like pretty much everyone I know in outdoor industry I fell into the job while waiting to get a "real" job. I was signed up to join the military but I had lost my required birth certificate and needed some cash while I waited for its replacement. It was 1977 and I was a pretty avid Nordic skier at the time and thought "hey, it’d be cool to get a job talking about ski stuff; while I wait". I applied at a few places but the only place that said yes was a store called "Collegiate Sports".
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Article Thumbnail Calling all Woodchucks
History can be a wonderful thing. It carries with it the lessons of yesterday and the foundation for tomorrow. And no history is complete without a recounting and recognizing of the people and pioneers who helped forge the stories that fill those history books. Back in the early 1990s, outdoor industry veteran Larry Harrison decided it was time to ensure the stories of those pioneers who were integral in the establishment and growth of what we now know as the outdoor industry were not forgotten. So, he began to bestow an honor upon anyone who had been in the outdoor industry for 20 years or more and was willing to fill out a questionnaire ensuring the names and records were recorded for posterity. Each recipient of the honor received a pin, bearing the visage of the logo you see to the right. Wearers of this pin are members of a cadre of individuals proud to call themselves Woodchucks.
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Products and Trends
Industry News Releases
Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner
Dec 22, 2011
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Jetboil Expands Management Team
Dec 22, 2011
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Switch Vision Joins 2012 East Coast Adventure Racing Series
Dec 22, 2011
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BioLogic Helps Social Networking Cyclists Track Data on the Go
Dec 21, 2011
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Liberty Mountain Joins Grassroots Outdoor Alliance as Vendor Partner
Dec 21, 2011
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National Ski Patrol makes branding move to unify divisions and patrols
Dec 21, 2011
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SNEWS Headlines
November retail, outdoor, online sales rise; NRF raises forecast
Dec 26, 2011
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Mountain travel bookings continue uphill surge
Dec 22, 2011
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Gramicci leverages Haggar to lower prices on fall 2012 products, predicts consumers will reduce spending
Dec 21, 2011
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Community Chat
"Bill & Jane Ehmke " by Rick Howell (12/23/2011 08:09 MST)
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"the SNEWS Lady " by theodore jr szoch (12/23/2011 08:01 MST)
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Trend Reports
Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
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