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Retail College - Outdoor University Campus


Article Thumbnail OIA Outdoor University: The path of harmony -- working with, not against, big boxes
Dec 6, 2010
Specialty retailers may feel like their big box opponents are bigger and stronger, but a little understanding of "The Path of Harmony" can help you compete (and win) when confronted with big-box competition...learn how in this special OIA/SNEWS webinar.
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Article Thumbnail OIA Outdoor University: How to Form a Key Vendor Marketing Alliance
Nov 5, 2010
On Wednesday, November 10, John Mead, president of Adventure 16, will lead a webinar to show how he and his team combined business objectives with a host of key vendors to make a stronger marketing stand than they ever could have acting independently by branding together. SNEWS subscribers can register for free.
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Article Thumbnail OIA Outdoor University: Marketing your locally owned business
Oct 11, 2010
Join successful retail owners Rod and Sharon Johnson in a valuable webinar, "Market Your Locally Owned Business More Successfully." Made possible by the OIA Outdoor University’s Online Workshop programs, an affiliate of the SNEWS Retail College.
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Article Thumbnail OIA Outdoor University: The art of Feng Shui in specialty retail
Sep 3, 2010
What’s UP PR founder, Beth Cochran, will be a featured presenter during the Sept. 8 Outdoor University webinar, “The Art of Feng Shui in Specialty Retail.” This classroom will offer simple DIY techniques to apply to a retail store entrance, physical location, store layout, merchandise, back offices and even storage areas that can positively influence a business’ bottom line. SNEWS subscribers can attend for free!
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Article Thumbnail OIA Outdoor University: The Evolving Role of the Independent Rep
Aug 12, 2010
Join Brad Werntz owner of Pemba Serves, for an insightful and educational review of the model reps in the outdoor industry have been using and a fascinating look ahead at new technologies and media habits that can broaden a rep’s reach and effectiveness while conserving their most valuable resource: time and attention. You can listen to this webinar at your convenience.
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Article Thumbnail OIA Outdoor University: Converting to a new POS system
Jul 7, 2010
Juggling new products, pricing changes, promotional programs and inventory shifts can be a daunting challenge for small shops or mega-retailers alike, and changing POS systems or updating tools to keep up is complicated. In partnership with Outdoor University, SNEWS has a special webinar just for you that you can listen to at your convenience.
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Article Thumbnail OIA Outdoor University: Branching Out Without Losing Your Roots
May 26, 2010
The SNEWS Retail College invites our readers to participate in a valuable webinar class for retailers on "Branching Out Without Losing Your Roots," organized by the OIA Outdoor University, and free to all SNEWS subscribers. "Dance with the one that brung ya!" is a great, yet potentially fatal statement for a retailer. Learn how to stay true to your core, while exploring new opportunities.
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Article Thumbnail OIA Outdoor University: Listen to ‘Growing Outdoor Participation...and Your Customer Base’
May 3, 2010
The SNEWS Retail College invites our readers to listen to a most valuable webinar class on "Growing Outdoor Participation...and Your Customer Base," organized by the OIA Outdoor University, and free to all SNEWS subscribers. Links to access a PDF of the presentation are provided.
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Article Thumbnail OIA Outdoor University: Listen to ‘Implementing Successful Local Events’
Apr 5, 2010
The SNEWS Retail College invites you to listen to a valuable webinar class on Implementing Successful Local Events, organized by the OIA Outdoor University, and free to all SNEWS subscribers.
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Article Thumbnail OIA Outdoor University: Selling to Women – PMS (Product, Merchandising, Service)
Kim Walker, founder and president of Outdoor Divas, presents a compelling webinar on PMS (Product, Merchandising, Service) to give your staff the tools to make the shopping experience of your store's female customers unbelievable!
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Products and Trends
Industry News Releases
Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner
Dec 22, 2011
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Jetboil Expands Management Team
Dec 22, 2011
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Switch Vision Joins 2012 East Coast Adventure Racing Series
Dec 22, 2011
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BioLogic Helps Social Networking Cyclists Track Data on the Go
Dec 21, 2011
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Liberty Mountain Joins Grassroots Outdoor Alliance as Vendor Partner
Dec 21, 2011
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National Ski Patrol makes branding move to unify divisions and patrols
Dec 21, 2011
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SNEWS Headlines
Mountain travel bookings continue uphill surge
Dec 22, 2011
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Gramicci leverages Haggar to lower prices on fall 2012 products, predicts consumers will reduce spending
Dec 21, 2011
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Outdoor: Movin' & Shakin' - Igloo names a new president; plus new hires at Backcountry.com, Leisure Trends, Mountain Hardwear, American Rec and more ...
Dec 19, 2011
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Community Chat
"Bill & Jane Ehmke " by Rick Howell (12/23/2011 08:09 MST)
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"the SNEWS Lady " by theodore jr szoch (12/23/2011 08:01 MST)
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Featured Content
Trend Reports
Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
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