Product Trends - Business Trends Articles

Precor lowers select prices to push volume, bridge specialty and sporting goods
Oct 14, 2011
In conjunction with its expansion into 450 Dick’s Sporting Goods stores, Precor plans to lower its prices on several of its treadmills and ellipticals. SNEWS gets a preview of the strategic shift, coming to stores Oct. 24, and why some specialty retailers are optimistic.
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Why U.S.-made is hot in outdoor socks
Aug 22, 2011
Outdoor companies are increasingly jumping on the "Made in the USA" bandwagon, and socks seem to be leading the charge. SNEWS looks at why outdoor sock companies, in particular, are waving the stars and stripes.
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Brands dial in to fast-expanding apps market
Mar 7, 2011
With more than 300,000 apps in existence today, outdoor, fitness and wintersports brands are recognizing the influence and breadth of mobile devices and increasingly throwing their hats in the ever-growing apps ring.
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Quick Response barcodes aim to turn browsers into buyers
Sep 20, 2010
In today’s on-demand society, industry manufacturers are tapping into mobile devices with Quick Response matrix barcodes -- those pixel-looking graphic squares on product packages, fixtures and in ads -- to turn a passive browsing customer into a take-action buyer. SNEWS checks out the players in this emerging technology.
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Three studies reveal surprising shift in social media use patterns
Mar 8, 2010
Three recent studies provide a window into a shifting social media market, with some surprising results. Could it be that middle-aged adults are actually using their mobile phones more than youth to access social media sites? Do you think social media users would rather give or receive product advice? SNEWS has the summary results and links to the studies.
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Pew study of social media use among teens enlightening, surprising
Feb 5, 2010
Teens not so hip on Twitter and definitely not into blogging...so what is it that teens like when it comes to social media? Our quick peek at the recent Pew report reveals a lot.
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iFitness Belts
Oct 17, 2011
The iFitness belts SNEWS recently tested are great for runners who like to carry gadgets, keys and snacks with them.
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Fitnex E55SG Elliptical
Sep 14, 2011
So many ellipticals can be large and pricy, and the though the smaller ones may have a lower price tag, what they give up to get there makes for a more wobbly ride that’s not as much fun. The Fitnex E55SG elliptical manages to be rather petite but still can hold its own when a user pushes it hard.
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International Accounts Manager - Customer Service - Marmot Mountain, LLC
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Finished Goods Coordinator - Spyder Active Sports
Listed - 12/22/2011

Advertising Sales - Big Earth Publishing
Listed - 12/19/2011

Bicycle Store Manager - Seattle Area - Veloce Velo
Listed - 12/17/2011

Client Services Rep - SmartEtailing.com
Listed - 12/17/2011

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Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner
Dec 22, 2011
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Jetboil Expands Management Team
Dec 22, 2011
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Switch Vision Joins 2012 East Coast Adventure Racing Series
Dec 22, 2011
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BioLogic Helps Social Networking Cyclists Track Data on the Go
Dec 21, 2011
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Liberty Mountain Joins Grassroots Outdoor Alliance as Vendor Partner
Dec 21, 2011
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National Ski Patrol makes branding move to unify divisions and patrols
Dec 21, 2011
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November retail, outdoor, online sales rise; NRF raises forecast
Dec 26, 2011
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Mountain travel bookings continue uphill surge
Dec 22, 2011
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Gramicci leverages Haggar to lower prices on fall 2012 products, predicts consumers will reduce spending
Dec 21, 2011
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"Bill & Jane Ehmke " by Rick Howell (12/23/2011 08:09 MST)
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"the SNEWS Lady " by theodore jr szoch (12/23/2011 08:01 MST)
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Merchandising Tour: Set up your booth and grab a beer while everyone else is still hard at work
Dec 9, 2011
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The Merchandising Doctor gives Boulder Running Company royal sock treatment
Nov 16, 2011
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How to Sell: Insulation
Nov 9, 2011
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Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
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