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News & Features

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Article Thumbnail Youth buying habits: click or brick?
Aug 5, 2011
Web, warehouse or store – they all have their challenges. But where do today’s youth shop for their outdoor gear? To find out, SNEWS Youth Reporter Lorin Paley consulted with college students about their shopping habits.
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SNEWS Youth Team: How do products get named to catch my eye?
May 4, 2011
Left just with the words on a web page that won’t load as a way to select product, one of the SNEWS Youth Team members begins to wonder: So how do products get names? Do companies think of youth when they do the naming? Lorin Paley talks to a few to satisfy her curiosity.
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Middle school gets taste of outdoor journalism in class taught by former SNEWS editor
Feb 18, 2011
This past fall, middle schoolers at an Alabama middle school took part on a nine-week outdoor journalism course taught by former SNEWS senior editor Marcus Woolf. The course culminated with the students writing about their impressions of the class, which SNEWS is proud to share here, officially making the kids published reporters.
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Outdoor Retailer 101: A SNEWS Youth Team ‘newbie’ look at the show
Feb 7, 2011
Remember your first trade show experience? For some of us, it was a long time ago. So we tapped into a member of our SNEWS Youth Advisory & Reporting Team to get a newbie’s perspective on attending Outdoor Retailer for the first time. See what our youth-on-the-scene spied from the show aisles to the hotel lobbies -- in between scoring free food, beer and gear.
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Article Thumbnail SNEWS Youth Team: Buying motivation
Jan 10, 2011
Everybody wants to know what influences and motivates millennials to open their wallets. So we asked our SNEWS Youth Advisory & Reporting Team (YART) and a few Outdoor Nation (ON) Ambassadors for a short story in our SNEWS Winter 2011 magazine to tell us what affects their decisions about products or brands. Here you’ll read expanded answers.
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Outdoor Nation

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Youth SNEWS View: Invest in getting youth into the local outdoors
Sep 2, 2011
Our SNEWS Youth Reporting Team member Lorin Paley discovers the outdoors are a lot more accessible to urban youth than most people would think. A look at how she and others Outdoor Nation plan to partner with the industry to educate youth on local outdoor experiences, wherever they may be. speaks her mind on the power of the youth, the projects and opportunities that exist, and why the industry should invest in youth.
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SNEWS Youth Team reporter: Denver Outdoor Nation summit has passion
Jul 29, 2011
Youth projects presented at the Denver Outdoor Nation ranged from gardening to mentoring. Our SNEWS Youth Team reporter takes part and tells us more from the scene.
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SNEWS Youth Reporter experiences magic of outdoors at Atlanta Outdoor Nation summit
Jul 18, 2011
SNEWS Youth Advisory & Reporting Team member Anthony Shaheen reports from the Outdoor Nation Southeast Regional Summit in Atlanta where youth discuss ways to spur their peers outdoors.
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Outdoor Nation ’11 kicks off in New York, launching regional events
Jun 29, 2011
Outdoor Nation delegates last year identified the barriers that keep youth from heading outdoors. This year’s national congress found youthful delegates writing a “Declaration of Rights” to knock them down. Plus, the national meeting in New York was followed by the first of five regional summits. The SNEWS Youth Team was on the scene to bring you insights.
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Article Thumbnail Regional summits, family ‘fun days’ to highlight 2011 Outdoor Nation agenda
Mar 21, 2011
A single 2010 Outdoor Nation event is mushrooming into a series of regional summits around the country this summer. Only SNEWS has the inside connection and scoop.
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Product Trends

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SNEWS Youth Team: Getting’ comfy, looking cool on the road not a small matter
May 16, 2011
This summer many thousands of under-30 graduate and undergraduate kids will trek around Europe with just a pack full of clothes and a train ticket. Our youth like roughin’ it but…well… why not be a little comfy and look cool too if you can? A SNEWS youth team member checks out some products that catch her eye.
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SNEWS Youth Team: How do products get named to catch my eye?
May 4, 2011
Left just with the words on a web page that won’t load as a way to select product, one of the SNEWS Youth Team members begins to wonder: So how do products get names? Do companies think of youth when they do the naming? Lorin Paley talks to a few to satisfy her curiosity.
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SNEWS Youth Team: If apps make the smartphone, then features make a jacket
Apr 20, 2011
Our world champion SNEWS Youth Team reporter Lorin Paley dreams up her best-of-the-best jacket, piece by piece. Take a read to find out what’s in it.
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Article Thumbnail Ecco unveils study backing its ‘Natural Motion’ minimalist shoe
Nov 8, 2010
Runners who wear minimal footwear see a muscular and performance benefit, but not necessarily injury prevention, a new study has found. SNEWS® attended an event unveiling the research to bring you the latest on the trend of barefoot/minimalist running.
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SNEWS Youth Team: A look at companies appealing to youthful outdoor newbies
Sep 3, 2010
In a world of super technical, ultra-vapor-wicking, titanium alloy-reinforced, mega, mini, maxi, mucho everything, what happened to gear that is a tool to bridge the gap between the outdoors and the everyday for the beginner outdoor enthusiast? Our Youth Team reporter offers are up four companies to watch.
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Products and Trends
Industry News Releases
Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner
Dec 22, 2011
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Jetboil Expands Management Team
Dec 22, 2011
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Switch Vision Joins 2012 East Coast Adventure Racing Series
Dec 22, 2011
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BioLogic Helps Social Networking Cyclists Track Data on the Go
Dec 21, 2011
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Liberty Mountain Joins Grassroots Outdoor Alliance as Vendor Partner
Dec 21, 2011
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National Ski Patrol makes branding move to unify divisions and patrols
Dec 21, 2011
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SNEWS Headlines
November retail, outdoor, online sales rise; NRF raises forecast
Dec 26, 2011
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Mountain travel bookings continue uphill surge
Dec 22, 2011
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Gramicci leverages Haggar to lower prices on fall 2012 products, predicts consumers will reduce spending
Dec 21, 2011
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Community Chat
"Bill & Jane Ehmke " by Rick Howell (12/23/2011 08:09 MST)
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"the SNEWS Lady " by theodore jr szoch (12/23/2011 08:01 MST)
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Trend Reports
Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
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