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Precor lowers select prices to push volume, bridge specialty and sporting goods
Oct 14, 2011 In conjunction with its expansion into 450 Dick’s Sporting Goods stores, Precor plans to lower its prices on several of its treadmills and ellipticals. SNEWS gets a preview of the strategic shift, coming to stores Oct. 24, and why some specialty retailers are optimistic. Read Story | Comment on this story | Go to all Business Trends Articles articles |
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Why U.S.-made is hot in outdoor socks
Aug 22, 2011 Outdoor companies are increasingly jumping on the "Made in the USA" bandwagon, and socks seem to be leading the charge. SNEWS looks at why outdoor sock companies, in particular, are waving the stars and stripes. Read Story | Comment on this story | Go to all Business Trends Articles articles |
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Brands dial in to fast-expanding apps market
Mar 7, 2011 With more than 300,000 apps in existence today, outdoor, fitness and wintersports brands are recognizing the influence and breadth of mobile devices and increasingly throwing their hats in the ever-growing apps ring. Read Story | Comment on this story | Go to all Business Trends Articles articles |
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Quick Response barcodes aim to turn browsers into buyers
Sep 20, 2010 In today’s on-demand society, industry manufacturers are tapping into mobile devices with Quick Response matrix barcodes -- those pixel-looking graphic squares on product packages, fixtures and in ads -- to turn a passive browsing customer into a take-action buyer. SNEWS checks out the players in this emerging technology. Read Story | Comment on this story | Go to all Business Trends Articles articles |
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Three studies reveal surprising shift in social media use patterns
Mar 8, 2010 Three recent studies provide a window into a shifting social media market, with some surprising results. Could it be that middle-aged adults are actually using their mobile phones more than youth to access social media sites? Do you think social media users would rather give or receive product advice? SNEWS has the summary results and links to the studies. Read Story | Comment on this story | Go to all Business Trends Articles articles |
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SNEWS Outdoor Summer 2010 web extras: What’s ahead for sleeping pads in 2011
Check out this expanded magazine extra from the SNEWS Outdoor Summer 2010 issue on sleeping pad trends for 2011. Read Story | Comment on this story | Go to all Magazine Trends Articles articles |
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Young Guns: Peek into the minds of designers whose innovative ideas are changing the industry
Jul 6, 2009 What will outdoor gear look like in the future? Peek into the minds of these designers whose innovative ideas are changing the industry. Originally published in the SNEWS Outdoor Summer '09 magazine, this special web feature includes two additional profiles of designers Tae Kim and Alan Yiu, as well as expanded coverage from each designer -- Hanna Boone, Josh Guyot, Ian Ivarson, and Chris Miksovsky -- voicing his or her perspective on the outdoor industry's future. Also, look into the world of Project OR and its influence on student designers in a special added feature. Read Story | Comment on this story | Go to all Magazine Trends Articles articles |
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SNEWS Readers' Choice: Our readers pick their top 25 products of the last quarter-century
Jun 22, 2009 Game-changing, pioneering, inventive -- all are ideal words to describe the innovative products that helped fuel the development and growth of the outdoor industry over the last 25 years. To celebrate our 25th anniversary, we at SNEWS® compiled a list of gear, apparel and footwear from the editors' archives at SNEWS. Then we turned to an industry vote to decide the top 25, presented here as the SNEWS Readers' Choice (the top 10 appear in our printed magazine, and will be revealed online on July 1, 2009 when our digital version of the magazine goes live). For the stories behind these groundbreaking products, we talked to the companies that created the industry's most recognized products still in use today. Read Story | Comment on this story | Go to all Magazine Trends Articles articles |
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Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011 The brand known best for its outdoor gear to combat the damp and chilly climate of its Pacific Northwest home is expanding its apparel and accessory lines. For fall 2012, Outdoor Research will include more products for dry and cold environments. Read Story | Comment on this story | Go to all Product Trends Articles articles |
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Group working to formalize Fitness Industry Technology Council
Oct 24, 2011 A consortium of industry leaders working to recommend a set of standards and best practices for fitness equipment technology is moving forward to formalize the organization by early 2012. Read Story | Comment on this story | Go to all Product Trends Articles articles |
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Club Industry ’11: Trends and products from vertical climbing to suspension and more
Oct 21, 2011 Although the chatter in the aisles was about how little there was to see (or was new) at the Club Industry show, there were indeed trends on the show floor. SNEWS takes a look at a few product highlights. Read Story | Comment on this story | Go to all Product Trends Articles articles |
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More cooling additives headed for next summer's outdoor apparel
Oct 3, 2011 Cooling additives are moving beyond scarves, bandannas and hats into performance apparel. SNEWS looks into the technology and how retailers can educate consumers on the advantages, as well as limitations, of the latest products. Read Story | Comment on this story | Go to all Product Trends Articles articles |
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Health & Fitness Business ’11: Latest cardio goes high-tech, multi-function, but also back-to-basics
Sep 28, 2011 SNEWS continues its post HFB 2011 coverage with a look at the latest cardio products and trends. Read Story | Comment on this story | Go to all Product Trends Articles articles |
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Health & Fitness Business ’10: SNEWS Product Zone has details on the newest gear
Sep 10, 2010 Check out new products at the 2010 Health & Fitness Business Expo in the new, digital SNEWS Product Zone. Read Story | Comment on this story | Go to all Product Zone articles |
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SNEWS Summer Outdoor 2010 Product Zone Preview
Jul 26, 2010 Get a jump on Outdoor Retailer Summer Market 2010 planning with the SNEWS Product Zone preview featuring products from Buff, Platypus, Cocoon, La Sportiva, The North Face, Salomon, Granite Gear, Jetboil, Merrell, Point 6, Optimus, Marmot, Optic Nerve, Ryders, Tanka Bar, Tarma, Terramar, Tilley, Travel Chair and Timberland. Read Story | Comment on this story | Go to all Product Zone articles |
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SNEWS Fitness magazine 2009 Product Zone
Jul 28, 2009 SNEWS® Product Zone -- Featuring products listed in the SNEWS Fitness magazine from Aristo by FMI, Bodycraft, Accufitness, Life Fitness, Grip Pro, SPRI, Octane Fitness and Productive Fitness. Read Story | Comment on this story | Go to all Product Zone articles |
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SNEWS Summer Outdoor magazine 2009 Product Zone
Jul 28, 2009 SNEWS® Product Zone -- Featuring products listed in the SNEWS Outdoor Summer magazine from Arbor Day Foundation, Bridgedale, Eschler, Cocoon, Dixon Rollerpack, ExOfficio, Garmont, Gibbon, The North Face, Tilley, Jetboil, Kahtoola, Zerogoo, Life-Link, Marmot, Tarma Designs, Granite Gear, Grip Pro Trainer, Timberland and Komperdell. Read Story | Comment on this story | Go to all Product Zone articles |
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SNEWS Summer Outdoor magazine 2008 Product Zone
Jan 11, 2009 SNEWS Product Zone -- Featuring products from Bridgedale, Camelbak, MSR, Thermarest, Coghlan's, Cocoon, ExOfficio, Filson, GCI, Garmont, Salomon, Granite Gear, Hilleberg, Horny Toad, Yaktrax, Inov-8, Komperdell, Life-Link, Marmot, Merrell, Monkey Bar, Nalgene, Nomadic State of Mind, The North Face, Grip Pro Trainer, Red Ledge, PUR, OverBoard, K&R, Samsonite OutLab, Sawyer, Spibelt, Timberland, and Under Armour. Read Story | Comment on this story | Go to all Product Zone articles |
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Club Industry ’11: Trends and products from vertical climbing to suspension and more
Oct 21, 2011 Although the chatter in the aisles was about how little there was to see (or was new) at the Club Industry show, there were indeed trends on the show floor. SNEWS takes a look at a few product highlights. Read Story | Comment on this story | Go to all Trade Show Trends Reports articles |
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Health & Fitness Business ’11: Accessories more user friendly; plus strength accessories show a softer side.
Oct 5, 2011 As the economy went south a few years ago, accessories large and small began to carry more favor among fitness retailers. SNEWS hit the Health & Fitness Business show floor and found more user-friendly products, a massager with “thumbs” and the softer side of strength training. Read Story | Comment on this story | Go to all Trade Show Trends Reports articles |
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Health & Fitness Business ’11: Vibration trainers still strong, plus products to get fit outdoors and ease sore muscles
Sep 30, 2011 The Health & Fitness Business Show in Las Vegas Sept. 14-16 proved vibration trainers are still popular after all these years. More companies joined in the vibration-training craze. Plus, a combination scooter, bicycle and stepper and a few “after-care” options all hit the trade show floor this year. Read Story | Comment on this story | Go to all Trade Show Trends Reports articles |
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Health & Fitness Business ’11: Suspension, function, balance and adjustability coming to strength equipment
Sep 26, 2011 Suspension and body weight training continue to find their way onto more new strength equipment that debuted at the Health & Fitness Business Expo in September. SNEWS also finds balance training and adjustable weights creeping into the strength category more and more. Get a look at a few highlights here. Read Story | Comment on this story | Go to all Trade Show Trends Reports articles |
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Fitness products for specialty retailers found at outdoor show too
Aug 15, 2011 Sometimes interesting products for fitness retailers to consider aren’t just on a fitness show’s floor and aren’t just made of steel and iron. SNEWS cruised the 1,000-plus booths at the Outdoor Retailer Summer Market and picked out a few items that could have easily been on a fitness trade show floor. Take a look at what caught our eyes. Read Story | Comment on this story | Go to all Trade Show Trends Reports articles |
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Rottefella carves sharp turn with NTN biz
Jul 10, 2009 Is Rottefella throwing in the towel on NTN? The recent trend in news about the new telemark norm program, not to mention declining sales of telemark gear, should make one wonder if NTN is destined to be the Edsel of telemark. Read Story | Comment on this story | Go to all Other articles |
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The SNEWS View: WS 100 endurance run observations - Product, privacy and sloshing packs
Jul 1, 2009 "I was hanging out helping brain-dead runners summit the Devil’s Thumb climb in the Western States 100 last Saturday, June 27. It’s a nasty, rocky, 1,500 foot climb over 1.8 miles that comes for most in the hottest part of the day. And it was pretty hot, dry and dusty last weekend. As I escorted runner after runner from the top to the medical aid weigh-in, got their bottles and packs refilled, and made sure they were in OK shape for the remaining 52.2 miles, I found myself taking a look at the apparel, gear, food and product they all had. OK, we're sick. We are always looking at brands." Read Story | Comment on this story | Go to all Other articles |
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Spinning becomes Spin Fitness: broadens base with Peak Pilates acquisition; alliances with BodyBlade, FreeForm
Mar 25, 2009 Putting a spin on its offerings, Mad Dogg Athletics has become Spin Fitness, playing off its heritage as the creators of the Spinning indoor cycling workout, while indicating its future goes well beyond cycling. Read Story | Comment on this story | Go to all Other articles |
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iFitness Belts Oct 17, 2011 The iFitness belts SNEWS recently tested are great for runners who like to carry gadgets, keys and snacks with them. Read Review | Comment on this review | Go to all Product Reviews |
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Fitnex E55SG Elliptical Sep 14, 2011 So many ellipticals can be large and pricy, and the though the smaller ones may have a lower price tag, what they give up to get there makes for a more wobbly ride that’s not as much fun. The Fitnex E55SG elliptical manages to be rather petite but still can hold its own when a user pushes it hard. Read Review | Comment on this review | Go to all Product Reviews |
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