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Business Trends Articles

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Article Thumbnail Precor lowers select prices to push volume, bridge specialty and sporting goods
Oct 14, 2011
In conjunction with its expansion into 450 Dick’s Sporting Goods stores, Precor plans to lower its prices on several of its treadmills and ellipticals. SNEWS gets a preview of the strategic shift, coming to stores Oct. 24, and why some specialty retailers are optimistic.
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Why U.S.-made is hot in outdoor socks
Aug 22, 2011
Outdoor companies are increasingly jumping on the "Made in the USA" bandwagon, and socks seem to be leading the charge. SNEWS looks at why outdoor sock companies, in particular, are waving the stars and stripes.
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Article Thumbnail Brands dial in to fast-expanding apps market
Mar 7, 2011
With more than 300,000 apps in existence today, outdoor, fitness and wintersports brands are recognizing the influence and breadth of mobile devices and increasingly throwing their hats in the ever-growing apps ring.
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Article Thumbnail Quick Response barcodes aim to turn browsers into buyers
Sep 20, 2010
In today’s on-demand society, industry manufacturers are tapping into mobile devices with Quick Response matrix barcodes -- those pixel-looking graphic squares on product packages, fixtures and in ads -- to turn a passive browsing customer into a take-action buyer. SNEWS checks out the players in this emerging technology.
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Article Thumbnail Three studies reveal surprising shift in social media use patterns
Mar 8, 2010
Three recent studies provide a window into a shifting social media market, with some surprising results. Could it be that middle-aged adults are actually using their mobile phones more than youth to access social media sites? Do you think social media users would rather give or receive product advice? SNEWS has the summary results and links to the studies.
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Magazine Trends Articles

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Article Thumbnail SNEWS Outdoor Summer 2010 web extras: What’s ahead for sleeping pads in 2011
Check out this expanded magazine extra from the SNEWS Outdoor Summer 2010 issue on sleeping pad trends for 2011.
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Article Thumbnail Young Guns: Peek into the minds of designers whose innovative ideas are changing the industry
Jul 6, 2009
What will outdoor gear look like in the future? Peek into the minds of these designers whose innovative ideas are changing the industry. Originally published in the SNEWS Outdoor Summer '09 magazine, this special web feature includes two additional profiles of designers Tae Kim and Alan Yiu, as well as expanded coverage from each designer -- Hanna Boone, Josh Guyot, Ian Ivarson, and Chris Miksovsky -- voicing his or her perspective on the outdoor industry's future. Also, look into the world of Project OR and its influence on student designers in a special added feature.
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Article Thumbnail SNEWS Readers' Choice: Our readers pick their top 25 products of the last quarter-century
Jun 22, 2009
Game-changing, pioneering, inventive -- all are ideal words to describe the innovative products that helped fuel the development and growth of the outdoor industry over the last 25 years. To celebrate our 25th anniversary, we at SNEWS® compiled a list of gear, apparel and footwear from the editors' archives at SNEWS. Then we turned to an industry vote to decide the top 25, presented here as the SNEWS Readers' Choice (the top 10 appear in our printed magazine, and will be revealed online on July 1, 2009 when our digital version of the magazine goes live). For the stories behind these groundbreaking products, we talked to the companies that created the industry's most recognized products still in use today.
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Product Trends Articles

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Article Thumbnail Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
The brand known best for its outdoor gear to combat the damp and chilly climate of its Pacific Northwest home is expanding its apparel and accessory lines. For fall 2012, Outdoor Research will include more products for dry and cold environments.
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Group working to formalize Fitness Industry Technology Council
Oct 24, 2011
A consortium of industry leaders working to recommend a set of standards and best practices for fitness equipment technology is moving forward to formalize the organization by early 2012.
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Club Industry ’11: Trends and products from vertical climbing to suspension and more
Oct 21, 2011
Although the chatter in the aisles was about how little there was to see (or was new) at the Club Industry show, there were indeed trends on the show floor. SNEWS takes a look at a few product highlights.
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Article Thumbnail More cooling additives headed for next summer's outdoor apparel
Oct 3, 2011
Cooling additives are moving beyond scarves, bandannas and hats into performance apparel. SNEWS looks into the technology and how retailers can educate consumers on the advantages, as well as limitations, of the latest products.
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Health & Fitness Business ’11: Latest cardio goes high-tech, multi-function, but also back-to-basics
Sep 28, 2011
SNEWS continues its post HFB 2011 coverage with a look at the latest cardio products and trends.
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Product Zone

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Article Thumbnail Health & Fitness Business ’10: SNEWS Product Zone has details on the newest gear
Sep 10, 2010
Check out new products at the 2010 Health & Fitness Business Expo in the new, digital SNEWS Product Zone.
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Article Thumbnail SNEWS Summer Outdoor 2010 Product Zone Preview
Jul 26, 2010
Get a jump on Outdoor Retailer Summer Market 2010 planning with the SNEWS Product Zone preview featuring products from Buff, Platypus, Cocoon, La Sportiva, The North Face, Salomon, Granite Gear, Jetboil, Merrell, Point 6, Optimus, Marmot, Optic Nerve, Ryders, Tanka Bar, Tarma, Terramar, Tilley, Travel Chair and Timberland.
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Article Thumbnail SNEWS Fitness magazine 2009 Product Zone
Jul 28, 2009
SNEWS® Product Zone -- Featuring products listed in the SNEWS Fitness magazine from Aristo by FMI, Bodycraft, Accufitness, Life Fitness, Grip Pro, SPRI, Octane Fitness and Productive Fitness.
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Article Thumbnail SNEWS Summer Outdoor magazine 2009 Product Zone
Jul 28, 2009
SNEWS® Product Zone -- Featuring products listed in the SNEWS Outdoor Summer magazine from Arbor Day Foundation, Bridgedale, Eschler, Cocoon, Dixon Rollerpack, ExOfficio, Garmont, Gibbon, The North Face, Tilley, Jetboil, Kahtoola, Zerogoo, Life-Link, Marmot, Tarma Designs, Granite Gear, Grip Pro Trainer, Timberland and Komperdell.
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Article Thumbnail SNEWS Summer Outdoor magazine 2008 Product Zone
Jan 11, 2009
SNEWS Product Zone -- Featuring products from Bridgedale, Camelbak, MSR, Thermarest, Coghlan's, Cocoon, ExOfficio, Filson, GCI, Garmont, Salomon, Granite Gear, Hilleberg, Horny Toad, Yaktrax, Inov-8, Komperdell, Life-Link, Marmot, Merrell, Monkey Bar, Nalgene, Nomadic State of Mind, The North Face, Grip Pro Trainer, Red Ledge, PUR, OverBoard, K&R, Samsonite OutLab, Sawyer, Spibelt, Timberland, and Under Armour.
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Trade Show Trends Reports

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Club Industry ’11: Trends and products from vertical climbing to suspension and more
Oct 21, 2011
Although the chatter in the aisles was about how little there was to see (or was new) at the Club Industry show, there were indeed trends on the show floor. SNEWS takes a look at a few product highlights.
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Article Thumbnail Health & Fitness Business ’11: Accessories more user friendly; plus strength accessories show a softer side.
Oct 5, 2011
As the economy went south a few years ago, accessories large and small began to carry more favor among fitness retailers. SNEWS hit the Health & Fitness Business show floor and found more user-friendly products, a massager with “thumbs” and the softer side of strength training.
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Health & Fitness Business ’11: Vibration trainers still strong, plus products to get fit outdoors and ease sore muscles
Sep 30, 2011
The Health & Fitness Business Show in Las Vegas Sept. 14-16 proved vibration trainers are still popular after all these years. More companies joined in the vibration-training craze. Plus, a combination scooter, bicycle and stepper and a few “after-care” options all hit the trade show floor this year.
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Health & Fitness Business ’11: Suspension, function, balance and adjustability coming to strength equipment
Sep 26, 2011
Suspension and body weight training continue to find their way onto more new strength equipment that debuted at the Health & Fitness Business Expo in September. SNEWS also finds balance training and adjustable weights creeping into the strength category more and more. Get a look at a few highlights here.
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Fitness products for specialty retailers found at outdoor show too
Aug 15, 2011
Sometimes interesting products for fitness retailers to consider aren’t just on a fitness show’s floor and aren’t just made of steel and iron. SNEWS cruised the 1,000-plus booths at the Outdoor Retailer Summer Market and picked out a few items that could have easily been on a fitness trade show floor. Take a look at what caught our eyes.
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Other

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Rottefella carves sharp turn with NTN biz
Jul 10, 2009
Is Rottefella throwing in the towel on NTN? The recent trend in news about the new telemark norm program, not to mention declining sales of telemark gear, should make one wonder if NTN is destined to be the Edsel of telemark.
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Article Thumbnail The SNEWS View: WS 100 endurance run observations - Product, privacy and sloshing packs
Jul 1, 2009
"I was hanging out helping brain-dead runners summit the Devil’s Thumb climb in the Western States 100 last Saturday, June 27. It’s a nasty, rocky, 1,500 foot climb over 1.8 miles that comes for most in the hottest part of the day. And it was pretty hot, dry and dusty last weekend. As I escorted runner after runner from the top to the medical aid weigh-in, got their bottles and packs refilled, and made sure they were in OK shape for the remaining 52.2 miles, I found myself taking a look at the apparel, gear, food and product they all had. OK, we're sick. We are always looking at brands."
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Article Thumbnail Spinning becomes Spin Fitness: broadens base with Peak Pilates acquisition; alliances with BodyBlade, FreeForm
Mar 25, 2009
Putting a spin on its offerings, Mad Dogg Athletics has become Spin Fitness, playing off its heritage as the creators of the Spinning indoor cycling workout, while indicating its future goes well beyond cycling.
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Products and Trends
Industry News Releases
Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner
Dec 22, 2011
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Jetboil Expands Management Team
Dec 22, 2011
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Switch Vision Joins 2012 East Coast Adventure Racing Series
Dec 22, 2011
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BioLogic Helps Social Networking Cyclists Track Data on the Go
Dec 21, 2011
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Liberty Mountain Joins Grassroots Outdoor Alliance as Vendor Partner
Dec 21, 2011
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National Ski Patrol makes branding move to unify divisions and patrols
Dec 21, 2011
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SNEWS Headlines
November retail, outdoor, online sales rise; NRF raises forecast
Dec 26, 2011
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Mountain travel bookings continue uphill surge
Dec 22, 2011
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Gramicci leverages Haggar to lower prices on fall 2012 products, predicts consumers will reduce spending
Dec 21, 2011
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Featured Content
Trend Reports
Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
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