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Article Thumbnail Health & Fitness Business ’09 education: SNEWS Fitness Forum covers ‘State of the Industry’ and retail tips, Joe Marcoux discusses 4 R’s of Retail
Aug 21, 2009
As a part of two educational offerings at the recent Health & Fitness Business show, the 5th annual SNEWS® Fitness Forum offered tips and discussion from seasoned retail experts with a State of the Industry report, while Joe Marcoux talked his 4 R’s of Specialty Retail. Both took place at the Aug. 6-7, 2009 show in Denver.
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Article Thumbnail Power Players' Lounge: Product innovation -- balancing delivery of innovation vs. risks
Jul 22, 2009
On a recent trip, I had time to think about product innovation in the outdoor industry and came to a few simple conclusions. First, you need to be able to accept a certain amount of risk. Second, you have to have the utmost faith in your supply chain and manufacturing capabilities to be able to meet delivery timelines and quality control expectations. Finally, and perhaps the most obvious, is that you have to be able to justify the costs, risks and efforts of bringing new product to market on time that will actually SELL.
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Article Thumbnail TMA launches first dealer camp in the Northeast
May 22, 2009
As retailing clinic time and budgets are getting stretched even thinner, an increasing number of rep agencies are turning to putting on dealer camps as a means to ensure quality time with front line retail staff. Such was the motivation for the inaugural Mad River Glen Dealer Camp put on by Three Mountain Associates (TMA), a northeastern rep agency representing Big Agnes, G3, Jetboil, Leki, McNett and Osprey.
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Article Thumbnail Gene Treacy discovers the joy of retail after years as SNEWS sales director
May 4, 2009
When SNEWS LLC was acquired by Active Interest Media on Dec. 21, 2007, our friend and business partner, Gene Treacy, had made a decision it was time for him to chart a different course. Treacy, always a wine connoisseur, got wind of a 14,000-square-foot commercial property for sale that included a liquor store. By August 2008, Gene and his wife, Pam, had signed a sales agreement to purchase Campbell Station Wine and Spirits...
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Article Thumbnail Putting on the boss hat
Apr 4, 2008
As I listened to Jennifer Blakeman talk about the keys to her success as a Mary Kay representative, there was one item in particular that grabbed my attention. She talked about how she took time every day to put on her “boss’s hat” as she planned, critiqued, and otherwise evaluated what she would need to do as her own employee. As she talked, I was taken back to the spring of 1999 when I made the most significant business purchase in my young career – the purchase of a twenty-dollar book.
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Article Thumbnail SNEWS® and 3point5 partner to develop on-line training content for retailers
Jul 9, 2007
3point5, the online training community of retailers, manufacturers and retail sales staff, has turned to SNEWS® to create training content and what it calls “Edu-Games” from the growing and highly referenced SNEWS® library of How-to-Sell training guides. SNEWS® will be the only member of the trade media providing training content related specifically to the outdoor and fitness markets to 3point5.
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Article Thumbnail Silence can be a sale’s best friend
Salespeople are often guilty of giving into the pressure of silence. They mistakenly interpret silence as an objection. Having a propensity to assume the objection is price-related, salespeople automatically sweeten the deal with free product, better terms, or a lower price. However, jumping to these conclusions and feverishly haggling is what could hinder you from understanding your customer and ultimately making the sale.
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Article Thumbnail What if your store offered personalized shopping?
Apr 2, 2007
To celebrate the beginning of spring, I recently decided to do a bit of shopping and refresh the options in my closet. Like many of us – whether we admit it or not – I like having something unique and hip to wear. So, I set out excited, happy, and fully prepared to spend some money. And then the romance of shopping slammed into the reality...
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Article Thumbnail Just because you like ketchup, doesn't mean your customers do
Immediately after setting down our breakfast plates, the waitress serving me and my brother was suddenly overcome with sheer excitement. It was as if she had remembered something incredibly important, or maybe had just a few too many cups of coffee. She leaned in and exclaimed, "I'll be right back with some ketchup for you!"
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Article Thumbnail Engage customers' minds to connect them to your brand
Consumers today are on the lookout for new ways to flex their mental muscle and prove their smarts to themselves and others, says the public opinion researcher firm Yankelovich. SNEWS® is running excerpts from that company's writings since this applies to anyone supplying or selling products and how they are presented to consumers. It's all about engaging the brain.
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Products and Trends
Industry News Releases
Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner
Dec 22, 2011
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Jetboil Expands Management Team
Dec 22, 2011
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Switch Vision Joins 2012 East Coast Adventure Racing Series
Dec 22, 2011
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BioLogic Helps Social Networking Cyclists Track Data on the Go
Dec 21, 2011
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Liberty Mountain Joins Grassroots Outdoor Alliance as Vendor Partner
Dec 21, 2011
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National Ski Patrol makes branding move to unify divisions and patrols
Dec 21, 2011
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SNEWS Headlines
Mountain travel bookings continue uphill surge
Dec 22, 2011
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Gramicci leverages Haggar to lower prices on fall 2012 products, predicts consumers will reduce spending
Dec 21, 2011
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Outdoor: Movin' & Shakin' - Igloo names a new president; plus new hires at Backcountry.com, Leisure Trends, Mountain Hardwear, American Rec and more ...
Dec 19, 2011
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Merchandising Tour: Set up your booth and grab a beer while everyone else is still hard at work
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The Merchandising Doctor gives Boulder Running Company royal sock treatment
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How to Sell: Insulation
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Trend Reports
Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
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