Retail College - Sales Training Classroom - Customer Service

Selling more than product to make yourself a specialty retailer
Nov 19, 2010
A specialty salesperson must see every customer not in terms of a sale, but in terms of demonstrating to the customer they are at the best and the only store that can truly meet the their needs. Learn more in this Retail College sales training article on SNEWS.
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The SNEWS View: Customers spend more with good customer service…how good are you?
Jul 16, 2010
A recent survey conducted globally by American Express found that consumers will spend more in a store that provides excellent customer service. This news should be a wake-up call for every business. How good is your customer service? Do you really know?
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The SNEWS View: Campfire tales raise customer eyebrows
Jul 9, 2010
Do you know what tales your customers are sharing about you and your business around the campfire at night? They could be good, or much scarier than you ever imagined. It's up to you what stories get swapped and how it affects your business. We listen in.
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The SNEWS View: Is your store one of the best stores to shop for practically anything?
Jun 18, 2010
How does your store stack up against the stores 30,000 Consumer Reports readers deemed to be “the best places to shop for practically anything?” SNEWS presents ideas that you can use to ensure your store stands out for the right reasons by looking at what customers did not like during their shopping experiences for the Consumer Reports story.
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Consumer Reports calls out things consumers hate about retailers -- ouch!
Nov 25, 2009
In a full-page “Dear Shopper” ad that ran in the Nov. 24 edition of USA Today, Consumer Reports put the spotlight on things consumers hate most about retailers and what CR calls "pushy holiday-season practices." SNEWS has some ideas about how outdoor and fitness specialty retailers can stand out when consumers seem to be expecting the worst.
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Another shining example of how customer service works -- or should
"When I lived in Germany many moons ago, customers were not king. In fact, traditionally, you just shopped and cowered, begging for service and goodness gracious should you try to suggest to a cashier that something was mismarked. I made that mistake once as a college student, telling a cashier that she had overcharged me for an item. Her reaction? To sit back in her chair, cross her arms firmly... "
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Power Players' Lounge: Creating a stellar customer experience
Jul 8, 2009
Becoming a retail destination people seek out, enjoy, and value is critical to a retailer’s success in the long term. In this economic environment it is easy to think “I’d better lower my prices” and neglect what proves, over time, to be of real importance to your success. Rock-bottom prices will appeal to some consumers, no doubt; however, this is typically not sustainable for most specialty retailers, and it is proving to not be what our primary consumers really value....
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The customer is NOT always right... Wait, can that be true?
The customer is always right” is a term that some trace back to Harry Gordon Selfridge, founder of London department store Selfridge’s in the early 1900s. That phrase has been bantered about to prove to customers that they will always receive stellar service and to encourage employees to, well, treat the customer like family. But, let’s face it – when are family members always right?...
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iFitness Belts
Oct 17, 2011
The iFitness belts SNEWS recently tested are great for runners who like to carry gadgets, keys and snacks with them.
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Fitnex E55SG Elliptical
Sep 14, 2011
So many ellipticals can be large and pricy, and the though the smaller ones may have a lower price tag, what they give up to get there makes for a more wobbly ride that’s not as much fun. The Fitnex E55SG elliptical manages to be rather petite but still can hold its own when a user pushes it hard.
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International Accounts Manager - Customer Service - Marmot Mountain, LLC
Listed - 12/22/2011

Finished Goods Coordinator - Spyder Active Sports
Listed - 12/22/2011

Advertising Sales - Big Earth Publishing
Listed - 12/19/2011

Bicycle Store Manager - Seattle Area - Veloce Velo
Listed - 12/17/2011

Client Services Rep - SmartEtailing.com
Listed - 12/17/2011

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Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner
Dec 22, 2011
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Jetboil Expands Management Team
Dec 22, 2011
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Switch Vision Joins 2012 East Coast Adventure Racing Series
Dec 22, 2011
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BioLogic Helps Social Networking Cyclists Track Data on the Go
Dec 21, 2011
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Liberty Mountain Joins Grassroots Outdoor Alliance as Vendor Partner
Dec 21, 2011
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National Ski Patrol makes branding move to unify divisions and patrols
Dec 21, 2011
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Mountain travel bookings continue uphill surge
Dec 22, 2011
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Gramicci leverages Haggar to lower prices on fall 2012 products, predicts consumers will reduce spending
Dec 21, 2011
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Outdoor: Movin' & Shakin' - Igloo names a new president; plus new hires at Backcountry.com, Leisure Trends, Mountain Hardwear, American Rec and more ...
Dec 19, 2011
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"the SNEWS Lady " by theodore jr szoch (12/23/2011 08:01 MST)
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Merchandising Tour: Set up your booth and grab a beer while everyone else is still hard at work
Dec 9, 2011
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The Merchandising Doctor gives Boulder Running Company royal sock treatment
Nov 16, 2011
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How to Sell: Insulation
Nov 9, 2011
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Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
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