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Article Thumbnail OIA Outdoor University: Selling to Women – PMS (Product, Merchandising, Service)
Kim Walker, founder and president of Outdoor Divas, presents a compelling webinar on PMS (Product, Merchandising, Service) to give your staff the tools to make the shopping experience of your store's female customers unbelievable!
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Article Thumbnail Consumer Reports calls out things consumers hate about retailers -- ouch!
Nov 25, 2009
In a full-page “Dear Shopper” ad that ran in the Nov. 24 edition of USA Today, Consumer Reports put the spotlight on things consumers hate most about retailers and what CR calls "pushy holiday-season practices." SNEWS has some ideas about how outdoor and fitness specialty retailers can stand out when consumers seem to be expecting the worst.
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Article Thumbnail Power Players' Lounge: Reaching young consumers
Jul 15, 2009
What is youth? We talk about younger people like they're from another planet. It's clear that they pay attention to very different things than we do. So why is teen participation in the outdoors declining? According to a 2009 Outdoor Foundation recreation report, a "lack of interest" is the main reason for declining participation. But, why are teens disinterested? We must inspire teens to be more engaged in the outdoors and become customers at our stores.
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Article Thumbnail SNEWS Reader Poll: Glimpse at how stores view customer buying motivation
Jun 15, 2009
The SNEWS® Mini Survey that ended June 15, 2009 asked, “What do you feel most motivates your customers to buy from your store?” We asked retailers to select from a list of 20 categories the top five motivating factors they believed drove customers to buy from them and not elsewhere. We were happy to see that 85 percent chose “customer service.”
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Article Thumbnail Psychology of Shopping -- Do you really understand why that customer is coming into your store to buy?
“It isn’t so much a traffic issue as it is a sales issue. You need to do a better job with the people already in your store.” —Ron Hornbaker, vice president of Retail Minds, citing ShopperTrak data showing that 70 to 80 percent of people walk out of stores without spending money. Specialty retailers trying to wheedle sales from consumers who are afraid of losing their jobs or life savings are coming to terms with a harsh reality: The marketing tactics that worked in previous downturns aren’t as effective in this current storm, which is proving to be wider, deeper and more intractable than many economists anticipated...
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Article Thumbnail Tips on dealing with customers bearing product reviews from websites, magazines
During the year, it never fails that customers show up holding printouts from websites or crumpled magazine pages of reviews for equipment, gear or apparel from somebody or another, some legitimate and some maybe not so.
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Products and Trends
Industry News Releases
Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner
Dec 22, 2011
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Jetboil Expands Management Team
Dec 22, 2011
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Switch Vision Joins 2012 East Coast Adventure Racing Series
Dec 22, 2011
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BioLogic Helps Social Networking Cyclists Track Data on the Go
Dec 21, 2011
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Liberty Mountain Joins Grassroots Outdoor Alliance as Vendor Partner
Dec 21, 2011
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National Ski Patrol makes branding move to unify divisions and patrols
Dec 21, 2011
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SNEWS Headlines
Mountain travel bookings continue uphill surge
Dec 22, 2011
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Gramicci leverages Haggar to lower prices on fall 2012 products, predicts consumers will reduce spending
Dec 21, 2011
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Outdoor: Movin' & Shakin' - Igloo names a new president; plus new hires at Backcountry.com, Leisure Trends, Mountain Hardwear, American Rec and more ...
Dec 19, 2011
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Community Chat
"Bill & Jane Ehmke " by Rick Howell (12/23/2011 08:09 MST)
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"the SNEWS Lady " by theodore jr szoch (12/23/2011 08:01 MST)
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Featured Content
Merchandising Tour: Set up your booth and grab a beer while everyone else is still hard at work
Dec 9, 2011
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The Merchandising Doctor gives Boulder Running Company royal sock treatment
Nov 16, 2011
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How to Sell: Insulation
Nov 9, 2011
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Trend Reports
Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
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