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Retail College - Sales Training Classroom - Mastering Basic Sales Skills


Article Thumbnail OIA Outdoor University: Selling to Women – PMS (Product, Merchandising, Service)
Kim Walker, founder and president of Outdoor Divas, presents a compelling webinar on PMS (Product, Merchandising, Service) to give your staff the tools to make the shopping experience of your store's female customers unbelievable!
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Article Thumbnail Outdoor Retailer Summer Market '09: Selling requires showmanship, says OIA Breakfast speaker
Jul 27, 2009
At a Best Buy in Ohio, there's an employee who thinks he's a super hero. No, really. He calls himself Kevin Peggy and "flies" around the store (well, runs actually), swooping in to save customers from one shopping dilemma after another. Kevin's a weird cat, no doubt about that. But outdoor industry folks could learn something from the blue-shirted crusader, said sales expert and street performer Carr Hagerman, who spoke at the OIA Industry Breakfast July 21 during Outdoor Retailer Summer Market.
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Article Thumbnail Tips on dealing with customers bearing product reviews from websites, magazines
During the year, it never fails that customers show up holding printouts from websites or crumpled magazine pages of reviews for equipment, gear or apparel from somebody or another, some legitimate and some maybe not so.
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Article Thumbnail Sales Know-How: Customers are gifts to be treasured
Like a child shaking a colorfully wrapped box, businesses spend their time trying to determine if a customer is going to be worthy of their time instead of being grateful for and enjoying the opportunity of working with a customer who is interested in their services.
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Article Thumbnail Cool it with the insider lingo when talking to customers
Here at SNEWS® we frequently field customer questions even though we are, first and foremost, a trade publication. Many times, those questions are directed to us from customers looking for help in finding a store, or getting some quick advice on where to buy particular kinds of products. Naturally, we love helping customers, but sometimes, as happened last week, we end up getting additional questions from customers asking us to explain some vague terminology heard while making a visit to a specialty store we recommended or looking for a product or type of product we mentioned. Too often, that vague terminology is simply a result of a salesperson resorting to insider lingo to either sound cool in front of the customer, or using it because they have gotten so comfortable using it themselves in conversation, they don’t know better.
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Products and Trends
Industry News Releases
Grassroots Outdoor Alliance Welcomes Icebreaker as a Vendor Partner
Dec 22, 2011
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Jetboil Expands Management Team
Dec 22, 2011
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Switch Vision Joins 2012 East Coast Adventure Racing Series
Dec 22, 2011
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BioLogic Helps Social Networking Cyclists Track Data on the Go
Dec 21, 2011
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Liberty Mountain Joins Grassroots Outdoor Alliance as Vendor Partner
Dec 21, 2011
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National Ski Patrol makes branding move to unify divisions and patrols
Dec 21, 2011
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SNEWS Headlines
Mountain travel bookings continue uphill surge
Dec 22, 2011
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Gramicci leverages Haggar to lower prices on fall 2012 products, predicts consumers will reduce spending
Dec 21, 2011
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Outdoor: Movin' & Shakin' - Igloo names a new president; plus new hires at Backcountry.com, Leisure Trends, Mountain Hardwear, American Rec and more ...
Dec 19, 2011
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Community Chat
"Bill & Jane Ehmke " by Rick Howell (12/23/2011 08:09 MST)
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"the SNEWS Lady " by theodore jr szoch (12/23/2011 08:01 MST)
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Featured Content
Trend Reports
Outdoor Research wants to protect from cold and dry, not just chilly and wet
Nov 18, 2011
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