Leading up to Outdoor Retailer Winter Market 2014, SNEWS is previewing some of the top trends and new products you’ll see at the trade show and All Mountain Demo in Salt Lake City, Jan. 21-25. You can access all these articles and more in our digital edition of the O.R. Daily Day 0.
Sometimes you have to work out indoors to get ready for the outdoors.
As the popularity of cross-training, yoga and even regular gym workouts grows, outdoor brands see an opportunity to serve the indoor crowd.
“During the week people are training for what they like to do on the weekend,” said Robert Fry, director of product merchandising at Mountain Hardwear. “During the week they’re doing CrossFit, yoga and going to the gym. The industry recognizes that’s the trend, and that’s where people need gear. We want to give it to them.”
Reebok has been banking on its trademarked CrossFit fitness craze for years now, and in 2014, The North Face wants to build off it in the outdoors with sturdy apparel for mountain athletes’ cross-training regimens.
“There’s a big push to capitalize on Reebok’s momentum in the whole fitness realm,” said Paul Genovese, senior merchandise buyer for softgoods at Mountain Gear in Spokane, Wash. “There’s a big push from brands like The North Face and Marmot, especially in the men’s area, with a need for garments that are a little bit more durable but still highly technical and functional.”
Fitness apparel for fall 2014 has stitching that allows for a wider range of motion, and stronger fabrics to stand the beating of more intense workouts.
Yoga apparel is going the way of Fair Trade fabrics, organic cottons and recycled materials to appeal to every yogi’s desire to do no harm. Plus, it takes a lifestyle approach.
“It’s part of the yoga culture that people are really aware of their bodies and their health,” said Jess Clayton, spokesperson for Patagonia, which just launched a Fair Trade line with eight pieces for fall ’14. “They want to be good to the planet and protect it for future generations.”
Relaxed-fit yoga pants might be a disappointment to oglers everywhere, but are a refreshing change for those who want to feel more comfortable during practice.
“We will see more and more fitness apparel with a lifestyle approach,” said Aimee Ducharme of Lolë. “From fabric to styling, active clothing has more street style and a ready-to-wear touch.”
>> The North Face adds the Quantum Tee and Quantum Short (MSRPs $50) to its Mountain Athletics line-up with minimal seams and taping on the shoulders to increase comfort and range of motion. The pieces are polyester next-to-skin with a nylon face for added durability and antimicrobial properties.
>> Patagonia offers its Serenity Leggings (MSRP $59), a fitted organic cotton legging with subtle pin stripes and a wide, flat waistband, and the Ahnya Pullover (MSRP $69) made of soft, Bluesign-certified recycled polyester.
>> Lolë’s Tadasna Pant (MSRP $90) is a roomy, comfortable yoga pant that has a fashion-forward element with print inside that can be shown off with a roll of the cuff. They pair nicely with the layered Anada Top, also made from recycled jersey fabric.
>> Stonewear Designs’ Maha Tunic (MSRP $76) is great for après yoga or just with a pair of leggings and boots for the day. It has contrast stitching for added feminine detail. The brushed power-stretch fleece gives comfort.
>> Pearl Izumi has zeroed in on apparel for gym rats in its Flash Collection. Included is the Flash Midlayer Fleece (MSRP $75), a versatile plush fleece with thumbholes and a tall collar that could be used after a yoga class or on a run.
>> Moving Comfort is always on top of its gym apparel game with its Urban Gym collection. A new addition to that line is the Urban Gym Tight (MSRP $65), which can be paired with its Twist Open Back fashionable top. The tights have a fun stripe and the sheer top can be combined with a sports bra for a complete look.
>> Merrell offers dual-function pieces that can be used for a run or after a yoga class: the Ergoluxe Balaclava hoody (MSRP $85) and the Ergoluxe Tight (MSRP N/A). The hoody has a built-in balaclava for warmth on a run or to provide a stylish look when worn after yoga practice, and both pieces have body mapping for increased functionality.
>> Columbia brings its bright and flashy Trail Crush Printed Half Zip (MSRP $55) to pair with any of its fitness pants offered in three different fits: Performance (closer to skin, fitted); Active (not quite as fitted); and Classic (a bit roomier). The shirt is antimicrobial, to battle stink, and has the company’s Omni-Wick technology and four-way comfort stretch.