Outdoor Retailer Summer Market 2013 Preview: Performance apparel

Toughen up. Active duds get sturdier for all environments.
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Leading up to Outdoor Retailer Summer Market, SNEWS is previewing new trends and products you’ll see at the trade show in Salt Lake City, July 30-Aug. 3. Today, we take a peek at performance apparel. You can access all these articles and more in our digital edition of the O.R. Daily Day 0.

This SNEWS Outdoor Retailer Summer Market preview is brought to you by Cordura.

This SNEWS Outdoor Retailer Summer Market preview is brought to you by Cordura.

Performance apparel for spring 2014 covers the full spectrum of mountain athletes’ needs — from cross training preparation to protection from sun, wind and moisture in the field. The latest offerings from manufacturers at Outdoor Retailer are sturdy, lightweight pieces, many of which feature strong, snag-resistant fabrics.

Marmot and The North Face are launching lines of products that are a bit burlier than traditional workout clothes.

New Balance enters the cooling and wicking game with NB Ice moisture-activated technology, found in its Impact running collection, and NB Adapt, which incorporates thermoregulation technology that warms the body when it’s cold and cools it when it’s warm.

Strategically placed mesh and lace are big this season. Among the women’s offerings, Pearl Izumi is getting in on the trend with Power Mesh Lace for added femininity. Pearl Izumi Apparel Product Line Manager Kelly Emich said run companies are finally offering fashion-forward pieces. The always fashion-forward Moving Comfort also adds lacy details. Outdoor apparel also jumps into fashion feet first with skirts and on-trend tops.

>>Marmot’s new Momentum Collection (which covers everything from hydration to wind-protective jackets) brings pieces like the men’s and women’s Accelerator Hoody (MSRP $150), made of polyester elastane Peak Mesh combination that’s breathable and has great next-to-skin comfort.

PerformanceApparel_Marmot_AcceleratorHoody

>>The North Face’sMountain Athletics Kilowatt Collection is highly durable for things like functional training and is engineered to be comfortable for a wide range of motion. Key pieces include the men’s Kilowatt 1/4 Zip (MSRP $75) with reinforced seams, durable stretch woven overlay, strategically placed knit mesh and FlashDry Duro nylon face and polyester back. The pieces are snag-resistant and claim not even to catch a thread on Velcro.

PerformanceApparel_NorthFaceMensKilowatt1-4Zip

>>Sherpa Adventure Gear offers sturdier products that can be used across categories in its Mechi baselayers (MSRPs $40-$45), which are 100 percent polyester with Polygiene treatment to make them antibacterial and anti-odor. Offerings in the Baato group include a convertible pant (MSRP $80) and short (MSRP $55) made of lightweight canvas with four-way stretch.

PerformanceApparel_SherpaAdventureGear_BaatoConvertiblePant

>>Classic Patagonia quality can be found in the women’s Pliant Side Hike Skirt (MSRP $59), which satisfies an outdoorsy gal’s desire to feel ladylike while in the wilderness, and the men’s Chambray Shirt (MSRP $79), a classic button-down made of organic cotton and polyester. It has one chest pocket with a button flap to give it a smarter look.

PerformanceApparel_Patagonia_PliantSideHikeSkirt

>>Moving Comfort introduces its DriLayer Lace, which adds style, reduces weight and increases breathability. The Dash Tank (MSRP $42) incorporates DriLayer Lace inserts and the piece is designed to look good with any Moving Comfort sports bras, including those from its latest collection, like the Hot Shot Bra, and pairs nicely with the Switch It Up Capri (MSRP $60) made of the DryLayer Power fabric.

PerformanceApparel_MovingComfort_DashTank

>>Also playing around with performance lace is Pearl Izumi, with products in its Flash line like the women’s Flash Singlet (MSRP $40) with Power Mesh Lace down the back and across the chest. It pairs with the Two-In-One Shorts (MSRP N/A) with Power Mesh Lace liners.

PerformanceApparel_PearlIzumi_TwoInOneShort

>>Skins incorporates strategically placed mesh for added breathability in its Women’s A200 Speed Crop Top (MSRP $60), designed to alleviate the breast pain and soreness that 56 percent of exercising women report. The top has high-quality nylon supportive molded cups and a mesh panel in the front that pairs with its 3/4 Compression Tights.

PerformanceApparel_Skins_A200SpeedCrop2

>>Cooling is still a big story in performance apparel with new cooling technologies from Brooks in its DNA Fabric and New Balance in its NB Ice technology. Brooks incorporates its DNA fabric in its PureProject apparelcollection, featuring products that are made from snag-resistant fabric. New Balance’s NB Ice is in all pieces in its Impact running collection.

PerformanceApparel_Brooks_PureProjectTop

These are just a few of the new products to debut at the show. Be sure to check out many more new products and trends in the O.R. Daily, Days 1-4, published live at the show, and available digital format each following day of print on SNEWS.

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