Outdoor Retailer Summer Market 2014 Preview: Lifestyle Apparel

Men’s and women’s styles go vibrant, naturally. Get a preview of spring/summer lifestyle apparel to hit retail shelves in 2015.
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Leading up to Outdoor Retailer Summer Market 2014, SNEWS is previewing some of the top trends and new products you’ll see at the trade show and Open Air Demo in Salt Lake City, Aug. 5-9. You can access all these articles and more in our O.R. Daily Day 0 edition.

“Loud and proud” could be the motto at Outdoor Retailer Summer Market, with bold colors and vibrant prints bursting onto the summer 2015 scene.

“It’s self-expression,” said Susan Foster, men’s designer for Gramicci. “Everybody wants to be a little bit more unique these days.”

Stripes of every width will take center stage, pushing the recently popular floral prints to the sidelines, and tie-dye, too, is making a comeback. Many brands are also saying, “Howdy, hombre,” er, ombre, to the trending dark-to-light style that began with hair and is traversing into apparel.

In fabrics, the movement toward eco-friendly and sustainable materials endures.

“The outdoor industry is tilted more toward sustainable products because a lot of what we like to do is in the outdoors, and we like to preserve that,” said Christian Castellani, senior merchandise manager for Prana. “It seems to be a more discerning customer base.”

Organic cotton continues to make an appearance in blends with polyester and spandex with a few companies adding bamboo and modal to the mix.

In the same vein, new textiles that include recycled polyester will offer all the same quick-dry, moisture-wicking benefits of more standard fare.

A handful of brands highlight the benefits of hemp, which, when mixed with cotton, offers a soft hand that looks natural, but has a touch of textured sophistication in a generally dressed-down look.

Another resounding refrain that continues to evolve: versatility. Both men and women want apparel that can take them from hike to happy hour, but men especially demand a product that blurs the boundaries.

>> Prana’s Jett Capri (MSRP $79) re-imagines denim with a dip-dye treatment and loud colors. Don’t attempt the king pigeon pose, but a hint of stretch makes the downward dog doable. Pair these 79 percent organic cotton bottoms with the flattering pull-on tank silhouette of the Lizzy Top (MSRP $65) — its woven crepe front features just the right amount of lace — and the sublimated print and polyester of the Leena Scarf (MSRP $36).


>> Adventuring ladies young and old will love the flattering fit of Aventura’s Kaysen Maxi Dress (MSRP $79). Heathered stripes crisscross over the cotton/ polyester silhouette in a patchwork pattern and the bodice provides carefree coverage without bra peek-a-boos. Made of rayon from a bamboo/modal/spandex blend, the Mayfield Top (MSRP $47) offers eco- and movement-friendly style.


>> Strut like a mythological god in the textured herringbone fabric of the Odin Short (MSRP $67) from Ecoths. Contrast stitching and asymmetrical back pockets pop in an array of colors. Those who prefer something a bit more classic will appreciate the weathered look and feel of the Bentley Shirt (MSRP $67).


>> Throw on Outdoor Research’s Umbra Hoodie (MSRP $85) when a chilly summer day strikes. Made of the brand’s patented Drirelease Tencel fabric, this comfy number offers technical benefits, too, like wicking power, quick dry times and UPF 15 sun protection. On warmer days, go for the Playa Shirt (MSRP $65), a polyester/spandex option with a close, supportive fit perfect for paddling. Ruched sleeves give this top a touch of feminine finesse.


>> Gramicci’s Men’s Colton Pant (MSRP $69) was built with the climber/biker/hiker in mind. Made of durable Crosshatch Ripstop fabric (now in a new lighter weight with more stretch) that holds up under constant beating, the pant’s G-Natural Age molecular wash gives it a softer hand and a touch of class. Hike up the cuff for a bouldering problem, and the elastic hem will keep these man-pris in place.


>> Kavu’s summer 2015 prints and designs balance perfectly on the fine line between bold and obnoxious. The geometric Jocelyn Dress (MSRP $60) features a semi-fitted racer back and asymmetrical hemline that’s longer in the back, dropping to mid-calf, and shorter in the front, falling to the knee.


>> The outdoorswoman will love Nau’s Tech-nique Tank Dress (MSRP $160) for the stretch and quick-drying features of its woven polyester, while her style-conscious side will appreciate its asymmetrical hem. Bike commuting to work on a blustery or rainy day? No worries. The DWR-treated fabric resists wind and water.


--Courtney Holden

These are just a few of the new products to debut at the show. Be sure to check out much more new and trends in the O.R. Daily, Days 1-4, published live at the show, and available digital format each following day of print on SNEWS.