Hot Sheet: Season starts, Snow Show Preview

Last year's ski season ended only three months ago in many states. And in Colorado at least, the new season has already begun. That, the new Snow Show Preview magazine and more in the Friday Hot Sheet from SNEWS.
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More Colorado ski resorts launched into the 2011/12 ski season the second week of Oct. 2011, following up on Wolf Creek ski area's celebrated early opening on Oct. 8th, making news that garnered coverage from the Associated Press to the Washington Post. 

Following suit, and a week of good early season storms, Arapahoe Basin opened their lifts for the season the morning of Oct. 13-- only 100 days since the area closed after the epic snowfall of last year. Loveland Ski Area opened their lifts the following day, while Wolf Creek announced plans to open for its second weekend of skiing. “After an impressive season that extended for 10 months last year, it’s exciting that resorts are starting lifts and offering skiing in October,” said Melanie Mills, president and CEO of Colorado Ski Country USA.

Snow Show Daily team launches Snow Show Preview magazine

Publishers of the SIA Snow Show Daily, in conjunction with SnowSports Industries America (SIA), announced plans to launch a SIA Snow Show Preview issue that will provide timely industry insight and a sneak peek of what to expect at the 2012 Snow Show, Jan. 26-29, at the Colorado Convention Center in Denver and the On-Snow Demo/Ski-Ride Fest, Jan. 30-31, at Winter Park Resort and Devil's Thumb Ranch.

The preview will be mailed in early January to more than 12,000 retailers, buyers, suppliers, reps and industry insiders, emailed to 30,000 industry members and available on the 2012 SIA Snow Show Floor. It will set the stage for 2012/13 product launches, provide industry analysis for the sell-in/buy-in process and tips for finishing off the 2011/12 sell-through.

“There’s a long history of show preview issues, and in recognition of the Show Show’s importance and the need for strong trade information, we’re bringing the concept back,” said Andy Bigford, Snow Show Daily editor and publisher.

David Ingemie, SIA’s president, added, “We realize time spent at the show is precious and can be hectic, so getting a preview will help a lot of people be proactive about planning their show experience.” 

Yakima names Harden senior director of NA sales

Yakima vehicle rack solutions named Steve Harden as senior director of North American sales. Steve will be responsible for developing sales, customer service, and nurturing business relationships. Harden comes to Yakima with more than 20 years of sales and management experience in the outdoor and sporting goods industries. Most recently, he spent two years working with VF Outdoor.

--Peter Kray

Send your WinterSports news to Peter Kray at pkray@snewsnet.com. Subscribers can also post WinterSports news releases directly to the SNEWS website. Email us at snewsbox@snewsnet.com to learn about posting your own news releases, getting your WinterSports headlines, or with any other questions or comments.

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