Half-Moon Outfitters

When he's not spending time in his stores, you can find Half-Moon Outfitters Owner Beezer Molten at his newly-finished, off-grid tiny house with family and friends. Actually, you probably can't find him even if you tried because his cabin is tucked deep in the jungle-like woods ...read more

Buying is an art and a science. Your buy defines your shop’s essence: the brands and products your choose reflect the culture of your store. The underlying principle is to keep your store fresh and fun for all of your different types of customers. Shops structure their buying ...read more

Half-Moon Outfitters breathed new life into a 15,000-square-foot auto parts building by relocating its Greenville store and inviting three other businesses to share the space. The location is now home to one of eight Half-Moon stores along with Grace Coffee Company, Circa ...read more

Beezer Molten is a busy guy. The owner of Half-Moon Outfitters runs eight stores scattered across Georgia and South Carolina. He founded the first 25 years ago, and since then, he's been on a mission to make his buildings the most eco-friendly they can be. "To me, it's the best ...read more

While lounging at a picnic table outside of Pack Rat Outdoor Center in Fayetteville, Arkansas, I’m distracted by a woman tossing out a garbage bag. When I ask the store’s Sustainability Director, Faebyan Whittle, if it’s the day’s trash, she replies, “No, that’s the recycling; ...read more

Everyone in this industry knows the problem by now: The rise of online shopping has turned the traditional outdoor marketplace on its head. Consumers now turn to the internet first when they need new gear; brands seize the chance to sell it directly through their own websites or ...read more