Zuke’s National ‘Fuel the Love’ Tour Hits the Road

Zuke’s, makers of all-natural performance pet treats, is hitting the road to host its first-ever Fuel the Love Tour. The Zuke’s tour celebrates active, healthy lifestyles inspired by the love, devotion and adventures of dog companionship.
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Durango, Colo. (Aug. 20, 2012) –Zuke's, makers of all-natural performance pet treats, is hitting the road to host its first-ever Fuel the Love Tour. The Zuke's tour celebrates active, healthy lifestyles inspired by the love, devotion and adventures of dog companionship.

Beginning in late August, the three-month long tour will make appearances at dog-friendly events across the Western United States with a pop-up sampling promotion and canine activities for dogs and their owners.

Kicking off in Zuke's home state of Colorado, the Fuel the Love Tour will make its first stop at the Bark and Bluegrass Festival in Fort Collins, Colo. on August 25.

From there, the tour meanders to major cities and dog-attended outdoor events throughout Washington, Idaho, Colorado, Utah, Arizona, Texas, California and Oregon. Zuke's tour highlights include a sampling bar, Camp Zuke's doggie agility course, photo opportunities, and giveaways from tour sponsors. For a detailed and updated tour schedule, be sure to follow Zuke's blog at: http://www.zukes.com/social.

Teaming up as tour sponsors are outdoor-centric, dog-loving brands that promote the culture of getting outside with furry four-legged friends in tow (or racing ahead!). Fuel the Love Tour sponsors include:
• Cricket Trailer: The hottest camper commodity to date, this highly innovative, lightweight pop-up trailer is engineered to be hitched behind any towing-capable vehicle. Be on the lookout for the Zuke's branded and wrapped Cricket, custom-built specifically to meet any camping dog's needs.
• Subaru: Matching the branded Cricket in tow, America's most loved outdoor adventure and sports utility crossover vehicle is also the preferred back-seat ride by Zuke's-eating canines everywhere.
• Ruff Wear: Performance dog gear inspired by all outdoor pursuits in any season, Ruff Wear is kicking in lots of swag for giveaways throughout the tour that pair perfectly with the endless free samples of tasty Zuke's treats. Additionally, West Paw Design is donating more toys and pet products for more tour giveaways.
• Yakima and Trek Bikes: Roof racks get the tail-wagging nod of approval from dogs with gear-hauling owners for providing them with more space inside the car. A Yakima bike rack will be mounted atop the Cricket trailer and decked out with a pair of new Trek mountain bikes.

“The Zuke's Fuel the Love Tour is the perfect reflection of our unique heritage,” says Zuke's Marketing Manager, Grant Berry. “It allows us to bring together our cherished fans, new friends and all their dogs in fun, outdoor settings.”

Since 1995, Zuke's has been fueling dogs on the trails, in the water, fields and snow with the healthy performance nutrition they need and enjoy in naturally crafted and portable pet treats. All of Zuke's treats are made in the USA and are free of corn, wheat, soy, fillers and additives. For more information about Zuke's and to see where the Fuel the Love tour is headed next, visit http://www.zukes.com/social.

About Zuke's®:

Located in Durango, Colorado and named after founder Patrick Meiering's loving Labrador Retriever, Zuke's knows firsthand the value of playing in the outdoors with dogs and cats. To that end, Zuke's is dedicated to creating natural, tasty treats and chews that meet the unique nutritional needs of dogs and cats as well as nourish an active, healthy lifestyle. For over 16 years, Zuke's products have included the finest meats, premium grains, freshest fruits, richest vegetables and oils which keep pets healthy and allow them to perform at their very best. Committed to continuous product innovation and keeping current with the latest developments in health for dogs and cats, Zuke's is a leader in creating unique and functional product offerings. Whether you are hiking with your dog or entertaining your feisty cat, we understand and honor the unconditional love between people and their pets. In memory of his companion, Meiering founded The Dog and Cat Cancer Fund (www.dccfund.org) and donates a portion of Zuke's sales to it annually. Learn more about Zuke's by liking us on Facebook or following us on Twitter @ZukesPets.

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