December 16, 2009 (Carbondale, Colo.) â€“ Zoom Digital Media, the creator of closed-circuit, segmented television networks that broadcast branded content in point of purchase locations, announces a partnership with Backbone Media to manage its communications strategy. Backbone will support Zoom's business development, branding and overall strategy as it tailors its services to outdoor retail environments.
Zoom Digital Media, which has successfully launched TV networks in national restaurant chains and health club facilities, is building its outdoor retail network with high-definition flat screen televisions installed at Colorado Christy Sports locations in December 2009 and other specialty outdoor retailers soon. The TV programming will feature branded content from targeted advertisers as well as ski and other outdoor sports footage from premier filmmakers like Teton Gravity Research and Matchstick Productions. The Zoom network uses proprietary technology that allows advertisers to change and update content in real-time to deliver timely marketing messages on the retail floor.
Zoom offers its retail partners a turnkey point of purchase solution. â€œWe feel Zoom will improve the customer experience and sell-through rates of our products,â€ says Randy England, Corporate Media Manager at Christy Sports. â€œWe are excited about being an early adopter of Zoom's services.â€
â€œWe have always wanted to carry our momentum from other markets into the outdoor space,â€ states Ken Lovelace, principal at Zoom Digital Media. â€œBackbone possesses a deep understanding of this active marketplace and emerged as an obvious partner as we continue to grow.â€
â€œZoom provides a unique outlet for branded content at retail. What better time to hit consumers than when they have their wallets in their hands,â€ comments Backbone's Nate Simmons. â€œOur team is eager to work with Zoom as they bring their services to active lifestyle markets.â€
Zoom has also retained Scott Leonard of Elevation Outdoors Magazine, Ski Press and Mountain Flyer, to assist with sales and marketing.
Zoom Digital Media is the next generation in advertising, offering partners a unique opportunity to showcase branded content in a targeted, high-traffic point of purchase location. Zoom has successfully launched closed-circuit television networks in national restaurant chains and health club facilities using proprietary internet-based technology. Zoom is committed to driving sales, building brands, and supporting retail partners.
About Backbone Media
Backbone Media is an independent public relations and media agency specializing in the outdoor and active lifestyle markets. With offices in Carbondale, Colo., and Jackson, Wyo., Backbone's team of media professionals represents some of the most respected brands in the outdoor industry.