Send It! Teton Gravity Research Goes Big with Backbone Media

Teton Gravity Research appoints Backbone Media as agency of record
Author:
Updated:
Original:

(Teton Village, Wyo.) - Premier multimedia action sports brand Teton Gravity Research (TGR) has appointed Backbone Media to manage its public relations. Backbone will handle media communications for all of TGR's business ventures including feature films, worldwide film tours, television programming, production services, branded apparel, and online media.

"We are super stoked to be working with Backbone," comments Steve Jones, TGR Co-Founder. "They understand our audience and they'll provide extra muscle as TGR continues to evolve and grow."

TGR was founded in 1996 by four friends who were passionate about the mountains and ocean. The vision was to put out products that came from the athletes' perspective, and that were more representative of the youth and progressions taking place in action sports. Today, TGR is one of the fastest growing brands in the action sports industry, producing progressive, cutting edge content and apparel. Working with the top athletes in their respective disciplines, TGR's productions, athletes, and events are seen worldwide through a broad spectrum of media including home entertainment, cable and broadcast television, online, film tours, print, and live events.

"TGR has what everybody wants," explains Backbone partner Penn Newhard. "They hold an enviable position in the action sports world with a massive library of unique content, a large and actively engaged community, and a network of the world's best athletes. They are poised for success and we are incredibly excited to work alongside them."

About Teton Gravity Research

TGR has produced 28 award winning feature length films, numerous television series for Showtime, NBC, Fox Sports, and Fuel TV, and is known for its cutting edge media and lifestyles clothing line. TGR is a proud member of 1% For The Planet and strongly believes in protecting the environment in which the team works and plays. For more information on TGR visit tetongravity.com, one of the leading online destinations and communities in the action sports industry.

About Backbone Media

Backbone is a progressive media and PR agency specializing in the outdoor and active lifestyle marketplace, representing over 35 category-leading clients with offices in Carbondale, Colo. and Jackson, Wyo.

Related

Teton Gravity Research Announces Camera Rental Services

Teton Village, Wyo.) - Teton Gravity Research's TGR Studios announces the launch of a new camera rental department. Rental inventory will range from complete camera packages to the individual accessories needed, including specialty equipment like the Dactyl Cam, a remote cable ...read more

Teton Gravity Research announces "La Familia" apparel collection

Premier multimedia action sports brand Teton Gravity Research (TGR) announces "La Familia", a select group of TGR's key athletes who will work closely with the brand on special projects. Accompanying this announcement is the drop of the brand's latest lifestyle apparel ...read more

Teton Gravity Research to be featured on NBC

(Teton Village, Wyo.) - Leading multimedia action sports brand Teton Gravity Research (TGR) continues to direct and produce cutting edge action sports content that communicates with a broad audience. This Sunday, December 11, 2011 at 2:00 p.m. EST, TGR will be featured on NBC's ...read more

Teton Gravity Research's "Re:Session" Now Available on iTunes

TGR's Re:Session Now Available on iTunes Digital Media Distribution Expands Audience and Overseas Opportunities Jackson WY, (Oct 2009)—Continuing to lead in the realm of new media, Teton Gravity Research is proud to announce its most recent ski and snowboard film, Re:Session, ...read more

Teton Gravity Research Hires Lindsay Blue as Senior Sales Manager for TetonGravity.com

(Wilson, Wyo.) – Multimedia action sports lifestyle brand Teton Gravity Research (TGR) announces the hiring of Lindsay Blue as Senior Sales Manager and Jon Grinney as Sales Manager. Joining TGR from TheBerrics.com, Blue will oversee brand partnerships on TGR’s digital media ...read more

Teton Gravity Research's 'Way of Life' Now Available on iTunes

Sage Cattabriga-Alosa's opening segment released to celebrate iTunes availability (Wilson, Wyo.) - Multimedia action sports brand Teton Gravity Research (TGR) announces the release of its feature-length ski film Way of Life on iTunes. To celebrate, TGR is dropping Sage ...read more

Sony Signs Two-Picture Deal with Teton Gravity Research

(Teton Village, Wyo.) - June 18, 2013 - Award-winning action sports production company and lifestyle brand Teton Gravity Research (TGR) has signed a two-picture deal with Sony Electronics to use its new lightweight, compact Action Cam - a mountable full HD camcorder - as the ...read more

Teton Gravity Research’s "Almost Ablaze" Wins ‘Movie of the Year’ at the 15th Annual Powder Video Awards

(Jackson Hole, Wyo.) - The producers at Teton Gravity Research (TGR) are honored by the recognition received at the 15th Annual Powder Video Awards for the feature length ski film Almost Ablaze, a global odyssey combining state-of-the-art cinematography and the most progressive ...read more

Teton Gravity Research Announces TGR Travel Service Powered by Ski.com, 2013 TGR Fall Line Camp

(Wilson, Wyo.) - Multimedia action sports brand Teton Gravity Research (TGR) announces its TGR Travel service powered by Ski.com, the largest provider of ski and snowboard vacations in North America. TGR Travel offers Ski.com’s entire industry-leading inventory of discounted ...read more