YETI Expands Iconic Outdoor Line with Release of New Products, Models

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Introducing YETI Panga™, LoadOut™ and Hopper Flip™ Family

AUSTIN, TEXAS - June 29, 2017


YETI, a leading outdoor brand, has announced a variety of new offerings to join its iconic line of premium goods. Today, the brand is proud to reveal two new product categories: Panga, a series of 100%-submersible duffel bags; and LoadOut, a built-for-any-venture, virtually indestructible bucket. YETI also introduces two additional models to its popular Hopper Flip family of anything but soft, soft coolers. “A tremendous amount of research, development and testing goes into creating our products,” says YETI CEO Matt Reintjes. “As a market leader within the outdoor space, we have to ensure our products are up to the highest standards, and Panga and LoadOut are no exception. The new Hopper Flip models add variety and versatility to an already exceptional line. Our products continue to allow users to push the boundaries and go further than ever before.” The completely airtight and submersible Panga duffel bag ensures that your gear will remain protected from the harshest conditions, thanks to a variety of durable features, including: a 100% waterproof zipper; an abrasion- and puncture-resistant exterior shell; multiple removable, comfortable straps and lash points; burly metal hardware; and easy-to-access interior stowaway mesh pockets. Whether you’re hauling, bailing, cleaning or stowing, the virtually indestructible LoadOut bucket is your new extra-tough, dependable sidekick that’s up for any task. Boasting more than a 300lb load capacity, the injection-molded LoadOut is equipped with a non-slip, non-marking base, as well as a variety of heavy-duty handles and tie down points for a smooth, comfortable and confident carry. This food-safe bucket is paired perfectly with the various LoadOut accessories, including: a see-through, water-tight and wildly strong LoadOut Lid; a divider tray dubbed the “LoadOut Caddy” — providing three large storage compartments; and a LoadOut Utility Gear Belt with a 100lb capacity, making it easy to keep all your gear organized. The Panga will be available in three separate models (50, 75, 100) and in one color — Storm Gray — through limited authorized dealers and on in fall 2017. Retail prices range from $299.99 to $399.99. The LoadOut will be available in four colors — White, Tan, Charcoal and Seafoam — through authorized dealers and on in fall 2017. LoadOut accessories, including the LoadOut Lid, Caddy, and Utility Gear Belt will be sold separately. Retail prices range from $19.99 to $39.99. The popular soft cooler, the Hopper Flip — a 100% leakproof, tough-as-nails, carry-the-day soft cooler – is now available in three models: Hopper Flip 8, 12 and 18. Making a name for itself in 2016 for ice retention and durability, the Hopper Flip family’s compact, cubed design makes for easy hauling while the wide-mouth opening provides greater visibility and access to its contents. The YETI Hopper Flip 8 and 18 extend the Hopper Flip product offering with a unique personal carry option and versatile models. Hopper Flip 8 and 18 will be available in the Fog Gray and Field Tan color options through authorized dealers and on starting August 3, 2017. Retail prices will range from $199.99 to 299.99. About YETI Founded in Austin, Texas in 2006, YETI is a leading premium outdoor brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit 


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