LAS VEGAS — XYIENCE—the original fight nutrition brand—will unveil NOX-CG3™ XTREME at its booth #3135 at the IHRSA tradeshow at the Los Angeles Convention Center, March 15 – 16, 2012. NOX-CG3 XTREME is a new version of XYIENCE’s wildly popular pre-training activator that has been one of the brand’s best performing supplement products. Itdiffers from the original with the addition of three exclusive XYIENCE blends that increase strength, endurance, muscle recovery and mental focus:
CarnoSyn® Beta-Alanine and Citrulline Malate Blend
XYIENCE’s special amino acid blend increases strength and endurance. In addition, clinical studies show that beta-alanine is also effective in boosting muscle carnosine, buffering lactic acid, and speeding muscle recovery. A serving of NOX-CG3 XTREME contains 1gram of carnosyn beta alanine and 1.5 grams of citrulline malate; XYIENCE suggests using up to two servings 15 to 30 minutes before a workout.
Xtreme Muscle Recovery & Immune Complex
A combination of the carnosyn beta-alanine and citrulline malate blend and XYIENCE’s tri-glutamine complex recovery matrix that supports the immune system, which can be compromised during intense exercise.
Mental Focus and Workout Amplifier
This is a proprietary blend of L-tyrosine, polydextrose, and medium chain triglyceride with a modest amount of caffeine to provide jitter-free energy without anxiety. The formula sets itself apart from the competition by increasing mental focus and boosts energy levels without decreasing the quality of one’s sleep following an evening workout.
As with all XYIENCE products, NOX-CG3 XTREME is safe for athletes of all levels and is free of banned substances.
Show attendees can sample NOX-CG3 XTREME’s three flavors—Ice Berry, Fruit Punch and Orange Mango—and take advantage of special show pricing. The product comes in 1.4-lb, 50-serving per container packaging and is available for immediate delivery; suggested retail pricing is $62.99.
“At XYIENCE, our mission is to develop formulas to support elite athletes and fitness enthusiasts alike, so it’s exciting to debut NOX-CG3 XTERME at IHRSA,” says Tom Gourley, XYIENCE’s supplement division sales manager. “Our goal is to provide an effective energy source that isn’t a by-product of sugar and large amounts of caffeine so that the user’s post-work day workout at the gym can still be effective without upsetting a person’s sleep cycle, which is also critical to recovery. The feedback from our team of pro-athletes and beta-testers tell us that we nailed it, so we’re looking forward to success on the retail floor.”
XYIENCE will also be sampling its award-winning energy drink Xenergy Premium as well as Xenergy Xtreme, which includes eight flavors: Mango Guava, Cran Razz, Cherry Lime, Blu Pomegrante, Frostberry Blast, Fruit Punch, Cherry Rush and Orange Fuel. The sugar- and calorie-free beverage is the official energy drink of the UFC and is one of the fastest growing brands in the category due to its blend of B-vitamins and strong flavor profile. In 2011, XYIENCE Xenergy was named a breakout brand by Beverage World Magazine and Beverage Spectrum featured the brand as its energy drink issue’s feature cover story.
About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle. For more information, please visit XYIENCE at www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.
Xenergy (pronounced zen-er-gy)
XYIENCE Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands. Xenergy Premium flavors include Cherry Lime, Mango Guava, Cran Razz and Blu Pomegranate. Xenergy Xtreme flavors include Frostberry Blast, Fruit Punch, Orange Fuel and Cherry Rush. Xenergy is available throughout the United States and Canada.
For more information, please contact:
Stephanie Forte, firstname.lastname@example.org, 702.596.9866
Forte Creative Media PR for XYIENCE