XYIENCE Supplements Hit the Shelves of General Nutrition Center Stores

General Nutrition Centers (GNC) has boosted the retail presence for XYIENCE in Canada, making XYPRO and XYMASS available in 171 of its stores from coast to coast.

LAS VEGAS- General Nutrition Centers (GNC) has boosted the retail presence for XYIENCE in Canada, making XYPRO and XYMASS available in 171 of its stores from coast to coast.

XYIENCE and GNC, the leading supplement retailer in Canada, are kicking off the new relationship by offering GNC’s Canadian Gold Card members 30 percent off regular retail prices on all XYIENCE products from March 1 to April 30, 2011.

XYPRO is XYIENCE’s advanced protein complex product and XYMASS is a high performance lean mass gainer that’s a blend of proteins, carbohydrates and essential fats. Both are available in chocolate and vanilla flavors. The addition of these supplements in GNC builds XYIENCE’s in-store presence; GNC also carries XYIENCE’s Xenergy Premium and Xenergy Xtreme energy drinks. In Canada, Nutrition Club distributes XYIENCE supplements exclusively.

The sport of mixed martial arts and UFC both enjoy a large following in Canada.This has enabled the XYIENCE brand to quickly establish itself in the market, which is good news for both the brand and its retail partners.

“GNC Canada is pleased to partner with XYIENCE and expand our offering with such an impressive line of products,” says Joanne Colacci, GNC Canada’s third party brand manager.

Gus Prokos, XYIENCE’s vice president of sales in Canada shares in her enthusiasm. “We tested the waters with our energy drinks in GNC and the consumer response was overwhelmingly positive,” says Prokos. “XYIENCE is the original fight nutrition brand, so it’s a tremendous honor to have our brand supported by GNC, who is the leading supplement retailer in Canada.”

About GNC

GNC, headquartered in Pittsburgh, Pa., is a leading global specialty retailer of nutritional products including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. As of September 30, 2010, GNC has more than 7,100 locations, of which more than 5,500 retail locations are in the United States (including 897 franchise and 1,983 Rite Aid franchise store-within-a-store locations), and franchise operations in 45 countries. The Company – which is dedicated to helping consumers Live Well – also offers products and product information online at www.gnc.com.

About XYIENCE (pronounced zy-ince)

Headquartered in Las Vegas, XYIENCE products support an active and healthy lifestyle and are held to the most stringent standards of excellence. Visit www.xyience.com for details.

Xenergy (pronounced zen-ergy)

Xenergy is the official energy drink the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category.The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins.All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.Xenergy Xtreme flavors include Fruit Punch, Orange Fuel, Citrus Slam, and Cherry Rush.Xenergy is available throughout the United States and Canada.