Woolrich introduces Collaboration Hub at Outdoor Retailer - SNEWS

Woolrich introduces Collaboration Hub at Outdoor Retailer

Woolrich to launch the Collboration Hub at ORWM in an effort to develop future brand alliances.

Following numerous successful brand collaborations Woolrich, the original outdoor clothing company, has developed the Collaboration HUB in an effort to stimulate future partnerships. Woolrich will launch the Collaboration Hub at the Outdoor Retailer Winter Market in Salt Lake City, UT.

“The HUB will help us open conversations with other brands and foster the development of collaborations,” said Patrick Nebiolo, Woolrich Executive Vice President. “In the past collaborations have developed organically, the HUB will bring structure to the process and help accelerate the development cycle.”

In the past year Woolrich has collaborated with Coach, Sea Bags, Pro-Keds,Timbuk2, Timberland, Duluth Pack, and L.L Bean to name a few. As a domestic manufacturing leader, Woolrich has established itself as the go-to heritage brand for quality wool and made in the USA expertise.

“Collaborations have been an integral component to our branding strategy,” added Nebiolo.

Woolrich’s recent collaboration with Maine-based Sea Bags produced a limited edition collection of totes, shave kits and iPad cases featuring a unique fusion of wool and recycled sails.

Timbuk2 created a limited run of its messenger bags in their San Francisco, CA factory. The bags blended Woolrich’s rural east coast wool with Timbuk2’s urban west coast design.

Most recently Pro-Keds released a Woolrich edition of its iconic Royal Master DK street sneakers.

Brands interested in collaborating with Woolrich should stop by the Woolrich booth at the Outdoor Retailer Summer Market (#19001-20001) or send an email to collaborations@woolrich.com.

About Woolrich

Since 1830, Woolrich has made clothing for Americans to do their jobs and follow their passions outdoors. Founded by John Rich on the simple idea of making the best quality woolens for area woodsmen and settlers, Woolrich is now recognized around the world as The Original Outdoor Clothing Company. Woolrich carries on the tradition of its founder by making purposeful products for people to enjoy and explore the outdoors. The Woolrich Woolen Mill, located at the company's headquarters in Woolrich, Pennsylvania, is the oldest vertically integrated woolen mill operating in the United States, producing renown made in USA woolen fabrics sold to discerning brands worldwide. Learn more about Woolrich, its apparel, fabrics, accessories, home and outdoor products at www.woolrich.com.



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