Woolrich Adds Georgia Khaki Company as Big & Tall Licensee

Partnership expands consumer base and adds offerings to robust line of menswear

FOR IMMEDIATE RELEASE – Woolrich, Pa. – May 27, 2009 - Woolrich, Inc., the Original Outdoor Clothing Company®, has partnered with Georgia Khaki Company to launch a men’s Big & Tall line for the lifestyle brand.

The newest brand to partner with Woolrich, Georgia Khaki Company will source, manufacture, sell and distribute Woolrich men’s Big & Tall sportswear and outerwear collections to department stores, Big & Tall stores, specialty stores and catalogs.

“Our venture with Georgia Khaki is extremely exciting,” said Nick Brayton, licensing manager for accessories at Woolrich. “There is a huge opportunity in the Big & Tall arena for an outdoor lifestyle brand, and with the strengths Georgia Khaki bring to the table, we look forward to success with this brand extension.”

“We’re thrilled to be working with Woolrich,” said David Harlan, chief executive officer for Georgia Khaki Company. “A brand of this stature with high product quality will be very well-received among B&T customers. To partner with a brand so rich in history is something we’re really looking forward to.”

The premier collection launching in spring 2010 will debut at the Chicago Menswear Collective August 9-11, and will offer products ranging from sportswear to outerwear. Georgia Khaki’s showroom is located in Primos, Pa.

Georgia Khaki Company - Southern Style & American Traditions

Founded in 2008 by David Harlan and James Stelter, GKC is a maker of Premium Men’s, Ladies and Children’s sportswear. Georgia Khaki is the sweet marriage of Southern Style and American Traditions that comes together in one robust traditional brand. A bold new interpretation rising from a century old story of clothing that stands the test of time. Prior to GKC, the duo built Big Daddy Clothing Company into a leading B&T menswear brand, catering to the fashion needs of Big Daddy’s worldwide.

Woolrich – The Original Outdoor Clothing Company®

Since 1830, WOOLRICH® is the authentic American brand that embraces the outdoor lifestyle. Trusted by generations of loyal consumers, Woolrich continues a tradition of offering products of quality and value. A brand known worldwide, Woolrich products include functional, comfortable and durable men’s, women’s and children’s sportswear and outerwear, hunting wear, well-designed Home and Outdoor Living products, innovative fabrications and licensed accessory products. In 2005, Woolrich celebrated its 175th Anniversary. It is the oldest outdoor apparel manufacturer in continuous operation in the United States. Visit the Woolrich web site at www.woolrich.com.



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