Westcomb wins two Polartec APEX Design Awards for 2007 - SNEWS

Westcomb wins two Polartec APEX Design Awards for 2007

Westcomb, the Vancouver-based apparel manufacturer, this month won two 2007 Polartec APEX Design Awards for its new Recon IL Hoody and Trailblazer Pant.
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VANCOUVER, British Columbia – Westcomb, the Vancouver-based apparel manufacturer whose ‘True Form' design philosophy dictates functional, uncomplicated gear of the highest quality, this month won two 2007 Polartec APEX Design Awards for its new Recon IL Hoody and Trailblazer Pant. The APEX awards are given by Polartec to the “best-of-the-best” garments available to consumers for Fall 2007 that were designed using Polartec products.

Westcomb's Recon IL Hoody introduces a new technology to the outdoor industry – an insulated softshell jacket in which the insulation is laminated in place, yielding full four-way stretch because the insulation moves in conjunction with the exterior fabric. (Until now, quilting was used to hold insulation in place in this style of jacket.) This insulated, breathable backcountry jacket uses Polartec Power Shield with Hardface technology (which gives the exterior a more durable finish) and Primaloft insulation. The Recon IL, available like nearly all Westcomb pieces in both men's and women's designs, retails for $300 U.S. and $400 Canadian.

The Trailblazer pant uses the same Polartec Power Shield fabric with Hardface technology to create a super-tough, lightweight softshell pant. In typical Westcomb style, the pant features articulated knees, a very clean design that hides cargo and back pockets as well as a lower rise, looser fitting, younger cut. The Trailblazer retails for $190 for men's and $185 for women's U.S., and $249 and $245 Canadian.

Both pieces were designed by Westcomb founder Alan Yiu.

APEX Design Award winners are chosen based on the style, function and fit of the garment as well as the most innovative and appropriate uses of Polartec fabrics in the designs.

Westcomb also won a 2006 APEX Design Award for its iRebel Hoody, which incorporates iPod controls into a well-designed WindPro jacket. And, in January, the company won an ISPO ‘Brand New' Award for its iRebel and iMirage, the latter a signature Westcomb hard shell that also integrates iPod controls. That award is given out in conjunction with the ISPO European outdoor trade show and recognizes ground-breaking new companies and products. The competition, which is the world's largest juried start-up competition, last year saw 231 nominations from 23 countries.

For more information about Westcomb, visit www.westcomb.com or the company's online press room at www.basecampcomm/com/westcomb_pr.

About Westcomb

Based in Vancouver, B.C., Westcomb uses its ‘True Form' design philosophy to create functional, uncomplicated gear of the highest quality workmanship. Each and every Westcomb piece is a product of precision thinking, thoughtful design, extensive development and constant refinement. The company, founded in 2004, partners with the world's leading material innovators to engineer technically advanced gear constructed with the most cutting-edge materials available – often creating industry ‘firsts' in the process. All Westcomb garments are designed and built in Vancouver. This design philosophy and experience has garnered the company international accolades, including three APEX Design Awards from Polartec as well as an ISPO ‘Brand New' award.

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