Werner Paddles Expands Retail Training Program to Include Video

Werner Paddles has expanded their retail training program, G.U.I.D.E., to include video. Werner dealers can now access G.U.I.D.E. training in short bite sized video segments on the Dealer Resource section of their web site.
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Werner Paddles has expanded their retail training program, G.U.I.D.E., to include video. Werner dealers can now access G.U.I.D.E. training in short bite sized video segments on the Dealer Resource section of their web site.

The video segments are intended to help train staff in the absence of the Werner sales rep. There are often associates who know the line very well, but need some coaching on a particular feature/benefit set. Now they can log on and simply review the information they need. This tool is also ideal for those late season hires that may have missed the full rep G.U.I.D.E clinic,” says Jim Miller, Werner's Marketing Manager.

G.U.I.D.E. is the most comprehensive retail training program in the paddle sports industry taking the retail associate through the process of fitting a consumer with the perfect fitting paddle. The G.U.I.D.E. acronym streamlines the sales process and simplifies the Werner line.

G - Get to know Werner and your stores place in the paddlesports community.
U - Ultimate Paddle Performance; Werner's unique features and benefits.
I – Instructional techniques are used in the sales process.
D – Decide. Filter information and making a purchasing decision.
E – Expert. You are now an expert in fitting paddles.

The video format utilizes the Werner's Prescription Pads, a piece of collateral which walks the customer and associate step by step through the paddle fitting process. “When the information is complete, a single customized paddle choice is presented to the customer. All of this leads to so the cash register by making the sales process more efficient and removing the guess work of fitting someone for a paddle.” says Miller

“We all know how important it is to have well trained staff. This new video component, in combination with our Prescription for the Perfect Fitting Paddle collateral, is already moving the needle at retail. We have made training that much easier by building a comprehensive program just for our dealers,” says Jim Miller.

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